现代国际商务函电PDF电子书下载

Lesson One 商务信函基础 Basics Of Business Letters 1

Part One：特点和原则 Features And Principles 3

Part Two：格式和结构 Format And Structure 9

1．一般商务信函格式 Format Of Ordinary Business Letters 9

2．传真及电子邮件 Fax and E-mail 11

3．商务信函的结构 Layout of Business Letters 13

Lesson Two 国际市场营销 International Marketing 19

Part One：什么是市场营销 Understanding Marketing 21

Part Two：国际市场营销基础 Basics Of International Marketing 21

Part Three：对话 A Dialogue 22

Part Four：词汇 New Words 24

Part Five：注释与常用短语 Notes ＆ Useful Expressions 26

Part Six：练习 Exercises 27

Lesson Three 建立业务关系 Establishment Of Business Relations 37

Part One：业务沟通基础 Basics Of Business Communication 39

Part Two：信函样本 Some Specimen Letters 40

1．卖方向买方做自我介绍并希望建立业务关系 Seller is writing to the buyer,making a self-introduction in the hope of estab-lishing business relations 40

2．出口商向国外客户介绍并推销产品 An exporter is writing to his foreign customer,introducing his product and trying to promote its sales 40

3．厂商致函国外进口商推销自己的产品 A maker is writing to the foreign importer in order to promote the sales of his products 41

4．厂商介绍新软件 The maker is introducing his new software 42

5．进口商的自我介绍 An importer is making a self-introduction 43

6．希望成为国外厂家的销售代理 Hoping to be a sales agent of a foreign producer 44

7．进口商对贸易展览会上的产品感兴趣 An importer is show-ing his interest in some product displayed at a trade fair 44

8．寻找新的供货商 Try to find a new supplier 45

9．经人介绍后通过互联网求购化工产品 To purchase some chemicals on the internet at sb's introduction 46

Part Three：介绍你的公司 Introduce Your Company 47

Part Four：词汇 New Words 48

Part Five：注释与常用短语 Notes ＆ Useful Expressions 50

Part Six：练习 Exercises 51

Lesson Four 询盘与复盘 Inquiries And Replies 57

Part One：询盘的要点 Key Points Of Inquiries 59

Part Two：信函样本 Some Specimen Letters 59

1．购货商看到广告后去函索要价目表 A purchaser is asking for a price list after he saw the advertisement 59

2．买方向卖方询购产品 A buyer is enquiring for some product to the seller 60

3．进口商接出口商来电函后询价 An importer is replying to the exporter's enquiry 61

4．进口商询价并要求最优惠条件 The importer is sending a request for best terms 62

5．进口商询价并要求寄送样品 The importer is making an enquiry and asking for some samples 63

6．回答客户询价，并提供具体交易条件 A reply to a customer,giving details of his terms and conditions 65

7．买方急需货物，去函询问交货时间 The buyer is in urgent need of the cargo and enquires about the delivery time 66

Part Three：对话 A Dialogue 67

Part Four：词汇 New Words 69

Part Five：注释与常用短语 Notes ＆ Useful Expressions 70

Part Six：练习 Exercises 71

Lesson Five 发盘与还盘 Offers And Counter Offers 79

Part One：发盘要点 Key Points Of Offers 81

Part Two：信函样本 Some Specimen Letters 81

1．卖方根据购货商询价报出实盘 Sellers making an offer on the basis of an enquiry from the buyer 81

2．买方回函，要求调低价格 A reply from the buyer,requesting a lower price 82

3．卖方根据询价对外报盘，并规定最低起订数量 The seller is making an offer on a basis of an enquiry,stipulating a minimum order 83

4．凭样成交方式下对外报盘，希望对方早下订单 Making an offer under the condition of sales by samples,and hoping to receive an early order 84

5．致函对方，要求恢复业务关系并报价 Sending a letter to resume business relations 84

6．卖方报价并希望对方尽快复盘 An offer from a seller,hoping to receive an early reply 85

7．报价单 A price list 85

8．对对方报价的回盘 A reply to an offer 86

9．卖方因货源紧张而不能报盘 Unable to make any offer because there is no stock 86

10．同意给对方有条件的价格折扣 Grant a discount on some conditions 87

11．买方拒绝卖方的报价 A buyer is rejecting a seller's offer 87

12．明确拒绝对方的降价要求 A clear-cut rejection of a request for price reduction 88

Part Three：对话 A Dialogue 88

Part Four：词汇 New Words 89

Part Five：注释与常用短语 Notes ＆ Useful Expressions 89

Part Six：练习 Exercises 90

Lesson Six 订单和确认 Orders And Acknowledgments 97

Part One：进出口中的价格术语 Price Terms Of Import And Export 99

Part Two：信函样本 Some Specimen Letters 100

1．拒绝买方进一步降价的要求 Decling buyer's request for fu-ther price reduction 100

2．一般订货 An ordinary order 100

3．试订货 A trial order 101

4．订货并要求对方迅速发货 Sending an order,demanding a prompt delivery 101

5．续订货 A repeat order 102

6．零散订货 Separate orders 102

7．难以接受订单并致歉 Unable to accept an order and apologize 103

8．接受订单并希望保持长期业务关系 Accept an order and hope to maintain a long-standing business relationship 103

9．建议改为替代产品 Suggest a replacement 103

10．对对方订单中的某些条件不能接受 A partial refusal of some terms in the order 104

Part Three：对话 A Dialogue 104

Part Four：词汇 New Words 105

Part Five：注释与常用短语 Notes ＆ Useful Expressions 107

Part Six：练习 Exercises 108

Lesson Seven 合同 Contract 115

Part One：合同要点 Key Points Of A Contract 117

Part Two：商业合同实例 Examples Of Business Contract 118

1．售货单 A Sales Note 118

2．销售合同 A Sales Contract 121

Part Three：词汇 New Words 123

Part Four：注释与常用短语 Notes ＆ Useful Expressions 124

Part Five：练习 Exercises 125

Lesson Eight 信用证结算方式 Payment By L/C 133

Part One：信用证的一般流程 The Basic Procedure Of L/C 135

Part Two：信函样本 Some Specimen Letters 136

1．货物待装并催开信用证 Urging the establishment of L/C with the cargo being ready for shipment 136

2．催证并提醒对方注意与合同条款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C 136

3．催促迟迟不到的信用证 Urging a belated L/C 137

4．通知对方信用证已经收到 Acknowledge the receipt of L/C 137

5．出口商致函进口商要求修改信用证金额 An exporter is writing to an importer in request for an amendment of L/C amount 137

6．要求开证人展证 A request for an extension of the L/C 138

7．出口商要求开证人改证并允许货物转船 A request by the exporter for an amendment of L/C and the permission of transshipment 138

8．因出现特殊情况而要求对方修改信用证的交货日期 A request for the amendment of L/C due to some special occurrences 139

9．开证人同意修改信用证 The opener agrees to amend his L/C 139

10．收到银行改证函 Arrival of a banker's amendment of L/C 140

11．卖方致函买方，不同意对方提出的货款托收条件 A seller is writing to his buyer,declining the newly proposed terms of payment on collection 140

12．要求暂缓付款 Defer a payment 141

13．通知对方办理付款 Asking your customer to make payment 142

14．催促对方付款 Urging payment 142

15．开立信用证申请书 An application for the establishment of L/C 143

Part Three：漫话信用证 A Talk About Problems Of L/C 145

Part Four：词汇 New Words 146

Part Five：注释与常用短语 Notes ＆ Useful Expressions 147

Part Six：练习 Exercises 148

Lesson Nine 货物运输 Shipment 159

Part One：货物运输的要点 Key Points Of Shipment 161

Part Two：信函样本 Some Specimen Letters 162

1．催装 Urging shipment 162

2．用户催促卖方尽快交货 User urging delivery 162

3．出口商声明对方不来证将取消装运 Exporter wants to cancel the shipment unless the L/C arrives 163

4．因对方来证不及时而要求延长交期 A request for an exten-sion of the L/C due to a belated L/C 163

5．因发生不可抗力事故而要求推迟装运 A request for an exten-sion of the date of shipment due to force majeur 164

6．对海运货物的运输标志提出修改 A request for the modifica-tion of shipping marks 164

7．托运人洽租运输工具 Shippers chartering a vessel 165

8．发货人洽订集装箱 Shippers booking containers 165

9．托运人发出装船通知 Shipper issues a shipping advice 166

10．对货物单据的说明 An explanation of the shipping documents 167

11．探讨新的交易条件 A discussion about new business terms 167

12．托运人指定货运代理 A shipper is designating his shipping agent 168

13．出口商解释迟装原因 Exporter explains the reason of late shipment 168

Part Three：漫话物流 A Talk About Logistics 170

Part Four：词汇 New Words 171

Part Five：注释与常用短语 Notes ＆ Useful Expressions 172

Part Six：练习 Exercises 173

Lesson Ten 投保 Covering Insurance 185

Part One：保险基本知识 Basics Of Insurance 187

Part Two：信函样本 Some Specimen Letters 187

1．托运人向保险公司询问有关投保事宜 The shipper is inquir-ing about the insurance coverage 187

2．保险公司回函乐意承保 A reply from the insurance company 188

3．进口商致函出口商要求投保T.P.N.D.险 The importer is proposing the coverage of T.P.N.D 188

4．托运人接受保险公司的保险条件 The shipper agrees to the terms of the insurance company 188

5．客户对雨季运输提出特别保险要求 The client is demanding special insurance arrangements during the rainy season 189

6．保险公司同意承保并要求投保人支付保费 The insurance com-pany agrees to cover and demands payment by the shipper 189

7．收货人因货物短量而向保险公司提出索赔 Shipper claiming against the insurer for a shortage 190

8．保险公司拒绝收货人的索赔 Claims rejected by the insurance company 190

Part Three：词汇 New Words 191

Part Four：注释与常用短语 Notes ＆ Useful Expressions 191

Part Five：练习 Exercises 192

Lesson Eleven 商业纠纷的解决 Settlement Of Business Dispute 195

Part One：索赔的基本知识 Basic Ideas Of Claims 197

Part Two：信函样本 Some Specimen Letters 197

1．到货后出现短量 Shortage was found on delivery 197

2．对质量不满意 Complaint about the quality 198

3．迟装 A delay in shipment 198

4．对自行车的索赔 A claim on bicycles 198

5．对交货延迟提出异议 Complaint about delay in delivery 199

6．对迟装异议的答复 A reply about late delivery 200

7．对货物质量缺陷提出异议 Complaint about quality defect 200

8．对货损报告的答复 A reply to a report of damage 201

9．对短量报告的答复 A reply to a report of shortage 201

10．货物运输途中出现丢失 Cargo lost during the transit 202

11．对托运人的投诉做出理赔答复 A reply to the complaint from the shipper 202

12．对包装不妥造成内装物破碎提出索赔 Claims on the dam-age caused by inappropriate packing 203

13．对企业售后服务的投诉 Complaint about after-service 204

Part Three：对话 A Dialogue 205

Part Four：词汇 New Words 206

Part Five：注释与常用短语 Notes ＆ Useful Expressions 206

Part Six：练习 Exercises 207

Lesson Twelve 进出口手续 Import And Export Procedures 217

Part One：进口手续 Import Procedures 219

Part Two：出口手续 Export Procedures 221

Part Three：营业简介 Introduction Of Business Operation 224

Part Four：词汇 New Words 225

Part Five：注释与常用短语 Notes ＆ Useful Expressions 226

Part Six：练习 Exercises 227

Lesson Thirteen 公司间一般往来信函 Ordinary Inter-Company Correspondence 229

Part One：营业报告 Business Report 231

Part Two：信函样本 Some Specimen Letters 232

1．介绍业务代表来华 Introduce a new representative to China 232

2．寄送介绍信 Send a letter of introduction 233

3．普通介绍信 An ordinary letter of introduction 233

4．对介绍信的回复 A reply to a letter of introduction 233

5．邀请某人赴鸡尾酒会 Invite somebody to a cocktails party 234

6．公司地址搬迁并通知客户 Notify the customer of a change of premises 235

7．向客户寄送小礼品 Send a small gift to your customer 236

8．新年贺喜 New year congratulations 236

9．订飞机票 Booking air tickets 236

10．订旅馆房间 Booking hotel 237

11．申请签证 Apply for a visa 237

12．公司招聘驻外业务员 Looking for salesman working abroad 238

13．婉拒应聘者的应聘要求 Reject an application for a job 238

14．应聘函 A letter of application 238

15．宣布开办新的业务分支机构 Announce the opening of a new branch 239

16．祝贺某人职位升迁 Congratulation for sb's promotion 239

17．任命业务经理 Appointing a business manager 240

18．生老病死的慰问 Letters expressing solicitude or condolence 240

19．道歉函 Making an apology 240

20．个人履历 Resumes 241

Part Three：对话 A Dialogue 243

Part Four：词汇 New Words 244

Part Five：注释与常用短语 Notes ＆ Useful Expressions 245

Part Six：练习 Exercises 245

Lesson Fourteen 商业旅行和商业会议 Business Travel And Business Meeting 255

Part One：学会筹划一个会议 Learn To Plan A Meeting 257

Part Two：对话 A Dialogue 258

Part Three：词汇 New Words 260

Part Four：注释与常用短语 Notes ＆ Useful Expressions 260

Part Five：练习 Exercises 260

Lesson Fifteen 以各种灵活方式做生意 Do Business In Many Different Ways 269

Part One：商业代理 Business Agent 271

Part Two：分销和分销商 Distribution And Distributors 273

Part Three：期货交易和期货市场 Futures Trading And Futures Market 274

Part Four：词汇 New Words 277

Part Five：注释与常用短语 Notes ＆ Useful Expressions 279