现代商务英语综合教程 第1册PDF电子书下载

Chapter 1 Introduction to Business 1

Background Case:Donald Trump Is Back 1

Listening 2

Reading:The Miracle of IKEA 5

Translation 11

Speaking 12

Writing 14

Additional Reading:Stay Hungry.Stay Foolish 14

Chapter 2 Business Recruitment 17

Background Case:Southwest Airlines Recruitment 17

Listening 18

Reading:Nike's E-recruitment Strategy 22

Translation 27

Speaking 28

Writing 29

Additional Reading:Qualities Employers Seek 30

Chapter 3 Business Communication 33

Background Case:Whose Fault? 33

Listening 34

Reading:Effective Business Communication 37

Translation 43

Speaking 44

Writing 45

Additional Reading:The Great Communicators 46

Chapter 4 Teamwork 49

Background Case:Peter Smith Builds Up a Company with a Teamwork Culture 49

Listening 50

Reading:Teamwork and Team Building 54

Translation 60

Speaking 61

Writing 62

Additional Reading:The Race Between the Tortoise and the Hare 62

Chapter 5 Business Travel 65

Background Case:As Business Travel Increases,So Do Costs and Headaches 65

Listening 66

Reading:What Does My Business Benefit from Business Travel? 70

Translation 76

Speaking 77

Writing 78

Additional Reading:Facing Business Challenges at Holiday Inn Worldwide 80

Chapter 6 Business Etiquette 83

Background Case:What's Wrong? 83

Listening 84

Reading:Good Etiquette Is Good Business 88

Translation 93

Speaking 95

Writing 97

Additional Reading:Business Etiquette Is About People 97

Chapter 7 Health and Safety 101

Background Case:Investing in Health and Well-Being Leads to Business Success 101

Listening 102

Reading:Meeting Business Challenges at Johnson＆Johnson 106

Translation 113

Speaking 114

Writing 115

Additional Reading:Health and Safety Makes Good Business Sense 115

Chapter 8 Setting Up a Business 119

Background Case:Bill Gates'Mysterious New Company 119

Listening 120

Reading:Building Your Business...Is Just Like Building a House 125

Translation 131

Speaking 133

Writing 134

Additional Reading:Dreaming Your Way to Success 135

Chapter 9 Products 139

Background Case:Pampers to Expand Product Range,Services in China 139

Listening 140

Reading:P＆G's Quest for"Wow"Design 144

Translation 150

Speaking 151

Writing 152

Additional Reading:McDonald's:We're Lovin'It! 153

Chapter 10 Price 157

Background Case:Price Ceiling to Fuel Food Supply Crisis 157

Listening 158

Reading:The Gas Price Story,Again 162

Translation 168

Speaking 169

Writing 171

Additional Reading:The Price Maker 171

Chapter 11 Markets 175

Background Case:Google Extends Global Search Ad Lead 175

Listening 176

Reading:Yard Sales in the United States 180

Translation 186

Speaking 187

Writing 188

Additional Reading:Radical Shifts in China's Milk Market 188

Chapter 12 Customers 193

Background Case:Apple Ranks Highest in Business Wireless Smartphone Customer Satisfaction 193

Listening 194

Reading:McDonald's Hidden Customer SECRETS 198

Translation 204

Speaking 205

Writing 206

Additional Reading:Looking After Your A Class Customers 206