商务英语专业核心课精品系列教材 商务英语精读 上PDF电子书下载

UNIT 1 Overview of Business　 1

Chapter 1 Introduction to Business　 3

Chapter 2 Basic Operations of Business　 21

Chapter 3　History of Business Development　 38

Chapter 4　Current Business Position of China　 56

UNIT 2　Theories of Business　 75

Chapter 5 Fundamentals of International Trade 77

Chapter 6 Classical Trade Theories 94

Chapter 7 New Trade Theories 110

UNIT 3 International Business Environments 127

Chapter 8 International Financial Market 129

Chapter 9 International Banking 146

Chapter 10 Economic Integration 164

Chapter 11 The Multinational Firms 183

UNIT 4 International Business Policies 203

Chapter 12 Balance of Payments 205

Chapter 13 Tariff Barriers 223

Chapter 14 Non-Tariff Barriers 240

Chapter 15 GATT and WTO 259

UNIT 5 International Business Management 277

Chapter 16 What is Management 279

Chapter 17 Roles of Management 298

Chapter 18 Managing in a Global Environment 318

KEY TO EXERCISES 339