新世经大学英语阅读教程 国际商务分册PDF电子书下载

Unit One 10 Benefits of the WTO Trading System　 1

Unit Two The Man Who Saved Ferrari　 13

Unit Therr　Marketing across Cultures 22

Unit Four　Earning the ISO 9000 Seal of Approval　 31

Unit Five　Your Claim is Denied　 39

Unit Six　Free Trade versus Fair Trade　 49

Unit Seven　Plugging into E-Commerce　 63

Unit Eight　Buying and Selling Securities　 74

Unit Nine　The New Titans　 82

Unit Ten　Make Your Dealers Your Partners　 94

Unit Eleven　Human Capital　 103

Unit Twelve　Do You Have What It Takes 112

Unit Thirteen　Money 124

Unit Fourteen　Here Comes the Euro　 135

Unit Fifteen　Electronic Purse　 146

Unit Sixteen　Dirty Products and Industries　 159

Unit Seventeen　Commodity Agreements　 171

Unit Eighteen　The Capital Inflows Problem　 183

Unit Nineteen　The Principles of Taxation　 194

Unit Twenty　The Nature of the Real Estate Market 208

Key to the Exercises 222