商务英语函电PDF电子书下载

Unit 1 Business Letter-writing 1

1.1 Essential Qualities of Business Letters 1

1.2 Layout of Business Letters 2

1.3 Format of Business Letters 10

1.4 Addressing an Envelope 15

Unit 2 The Tendency of Business Correspondence 19

2.1 Telex 19

2.2 Fax 22

2.3 E-mail 23

Unit 3 Establishing Business Relations 28

3.1 Self-introduction 28

3.2 A Reply to a Self-introduction 32

3.3 Request for the Establishm-ent of Business Relations 34

3.4 A Reply to the Request for the Establishment of Business Relations 37

Unit 4 Enquiries ＆ Offers 43

4.1 Making an Enquiry 43

4.2 Reply to an Enquiry 45

4.3 Making a Firm Offer 48

4.4 Making a Voluntary Offer 52

Unit 5 Counteroffers 58

5.1 Making a Counter offer 58

5.2 Declining Price Reduction 61

5.3 Concession on Price 63

5.4 Advising to Accept the Offer 65

Unit 6 Orders 69

6.1 Placing an Order 69

6.2 Declining the Order 72

6.3 Covering Letter with Order Form 73

6.4 Acknowledgement of Order 75

Unit 7 Terms of Payment 79

7.1 Requesting for Payment by D/A 79

7.2 Accepting D/A Terms 83

7.3 Proposing to Pay by D/P at Sight 86

7.4 Proposing to Pay by D/P after Sight 88

Unit 8 Establishment and Amendment to L/C 93

8.1 Urging Establishment of L/C 93

8.2 Application for Establishment of L/C 96

8.3 Application for Amendment of L/C 98

8.4 Asking for Extension of L/C 101

Unit 9 Packing 106

9.1 Packing Requirement 106

9.2 About Inner Packing 109

9.3 About Outer Packing 112

Unit 10 Shipment 117

10.1 Shipping Instructions 117

10.2 Shipping Advice 119

10.3 Urging Shipment 122

10.4 Proposing Partial Shipment and Transshipment 126

Unit 11 Insurance 132

11.1 Asking for Insurance Arrangement 132

11.2 Reply to an Insurance Application 134

11.3 Request for Excessive Insurance 137

11.4 Insurance Policy 139

Unit 12 Complaints,Claims and Adjustments 144

12.1 Complaint of Wrong Dispatch 144

12.2 Apologizing for the Complaint 147

12.3 Lodging a Claim for Damaged Goods 150

12.4 Acceptance of a Claim 153

Unit 13 Contracts 158

13.1 Structure of a Contract 158

13.2 Confirming a Purchase 159

13.3 Conclusion of Business 161 161

13.4 Sales Contract 163

13.5 Countersignature 165

Unit 14 Documents in International Trade 169

14.1 Commercial Invoice 169

14.2 Packing List 171

14.3 Certificate of Origin 171

14.4 Weight Memo 172

14.5 Bill of Lading 173

14.6 Draft(Bill of Exchange) 174

14.7 Letter of Credit 175

参考译文 179

参考答案 197

参考文献 218