电子商务英语PDF电子书下载

Tutorial 1 What Is Electronic Commerce 1

CASE 1

SESSION 1.1 2

SESSION 1.2 7

NEW WORDS ＆ PHRASES 1 10

QUICK CHECK 1 12

CASE PROBLEM 1 12

Tutorial 2 Business Models Using Electronic Commerce 15

CASE 15

SESSION 2.1 17

SESSION 2.2 24

NEW WORDS ＆ PHRASES 2 32

QUICK CHECK 2 33

CASE PROBLEM 2 34

Tutorial 3 Creating A Successful Web Presence 37

CASE 37

SESSION 3.1 38

SESSION 3.2 42

NEW WORDS ＆ PHRASES 3 47

QUICK CHECK 3 48

CASE PROBLEM 3 49

Tutorial 4 Identifying And Reaching Custoners 51

CASE 51

SESSION 4.1 52

SESSION 4.2 60

NEW WORDS ＆ PHRASES 4 63

QUICK CHECK 4 64

CASE PROBLEM 4 64

Tutorial 5 Commerce Infrastructure And Software Choices 67

CASE 67

SESSION 5.1 68

SESSION 5.2 75

NEW WORDS ＆ PHRASES 5 80

QUICK CHECK 5 81

CASE PROBLEM 5 81

Tutorial 6 Electronic Commerce Security 83

CASE 83

SESSION 6.1 84

SESSION 6.2 91

NEW WORDS ＆ PHRASES 6 96

QUICK CHECK 6 97

CASE PROBLEM 6 97

Tutorial 7 Electronic Payment Systems 99

CASE 99

SESSION 7.1 100

SESSION 7.2 103

NEW WORDS ＆ PHRASES 7 111

QUICK CHECK 7 111

CASE PROBLEM 7 112

Tutorial 8 International And Legal Issues 113

CASE 113

SESSION 8.1 114

SESSION 8.2 122

NEW WORDS ＆ PHRASES 8 129

QUICK CHECK 8 130

CASE PROBLEM 8 131

附录 电子商务词汇表 133

参考文献 145