会展英语PDF电子书下载

Part Ⅰ Meetings and Conventions 1

Unit 1 Identifying Meetings and Conventions 2

1.1 Lead-In 2

1.2 Spotlight Reading 7

1.3 Quick Link 9

1.4 Replay 11

1.5 Terminology Bank 13

1.6 On-Demand Practice 14

Unit 2 The Foundations of a Proper Industry 16

2.1 Lead-In 16

2.2 Spotlight Reading 17

2.3 Quick Link 20

2.4 Replay 21

2.5 Terminology Bank 23

2.6 On-Demand Practice 24

Unit 3 Key Ingredients of a Successful Meeting 26

3.1 Lead-In 26

3.2 Spotlight Reading 30

3.3 Quick Link 34

3.4 Replay 35

3.5 Terminology Bank 37

3.6 On-Demand Practice 37

Unit 4 Planning a Meeting 40

4.1 Lead-In 40

4.2 Spotlight Reading 42

4.3 Quick Link 44

4.4 Replay 48

4.5 Terminology Bank 49

4.6 On-Demand Practice 49

Unit 5 Meeting Market Research 51

5.1 Lead-In 51

5.2 Spotlight Reading 56

5.3 Quick Link 57

5.4 Replay 61

5.5 Terminology Bank 64

5.6 On-Demand Practice 64

Part Ⅱ Events and Projects 67

Unit 6 Event Project Management 68

6.1 Lead-In 68

6.2 Spotlight Reading 70

6.3 Quick Link 73

6.4 Replay 75

6.5 Terminology Bank 77

6.6 On-Demand Practice 78

Unit 7 Event Marketing Strategy 79

7.1 Lead-In 79

7.2 Spotlight Reading 83

7.3 Quick Link 86

7.4 Replay 87

7.5 Terminology Bank 88

7.6 On-Demand Practice 89

Unit 8 Contract Management 91

8.1 Lead-In 91

8.2 Spotlight Reading 94

8.3 Quick Link 97

8.4 Replay 99

8.5 Terminology Bank 101

8.6 On-Demand Practice 102

Unit 9 Cost Management 104

9.1 Lead-In 104

9.2 Spotlight Reading 108

9.3 Quick Link 113

9.4 Replay 116

9.5 Terminology Bank 120

9.6 On-Demand Practice 121

Unit 10 Event Risk Management 123

10.1 Lead-In 123

10.2 Spotlight Reading 127

10.3 Quick Link 131

10.4 Replay 133

10.5 Terminology Bank 135

10.6 On-Demand Practice 136

Unit 11 Human Resources Management 138

11.1 Lead-In 138

11.2 Spotlight Reading 142

11.3 Quick Link 146

11.4 Replay 148

11.5 Terminology Bank 150

11.6 On-Demand Practice 151

Unit 12 Safety Management 154

12.1 Lead-In 154

12.2 Spotlight Reading 155

12.3 Quick Link 159

12.4 Replay 163

12.5 Terminology Bank 165

12.6 On-Demand Practice 166

Key for Reference 168

References 206