现代营销交际英语PDF电子书下载

Contents 3

目录 3

Chapter One　Business Talks and Interviews 3

第一章　商务会话及访谈——情景对话 3

1．Greetings and Introductions　问候与介绍 3

2．On the Arrival and Departure　迎来送往 8

3．Secretary and Telephone-calls　秘书与电话 13

4．Marketing and Management　营销与管理 18

5．Retail Business Talks　店员业务对话 30

6．International Trade Talks（with interpreter）　国际贸易洽淡（带译员） 40

Chapter Two　Focus of Concern：Background Knowledge 63

of Marketing 63

第二章 关心焦点：市场营销背景知识 63

1．The China Market Environment Reform　中国市场环境与改革 63

2．Approaches to International Market 打入国际市场的途径 69

3．Market Research　市场调研 73

4．Marketing Mix　市场营销组合 78

5．Consumerism　用户至上主义 84

6．Channels of Distribution　分销渠道 88

7．Terms of Payment in International Trade　国际贸易支付方式 92

Chapter Three Reading Comprehension of Selections from 105

Authentic Marketing Information 105

第三章　市场信息资料阅读和理解 105

1．A Marketing Research Report　市场调研报告 105

2．Sales Planning　销售计划 110

3．Minutes of Marketing Meeting　营销会议记录 115

4．Article from Newspaper：Gatt Re-entry Boosts Reform 120

报刊文摘：重新入关促进改革 120

5．Laws and Regulations　法律规范实例 128

Chapter Four　Business Contracts Writing 137

第四章　商业合同写作 137

1．A Brief Introduction to Business Contracts　商业合同简介 137

2．How to Draft Business Contracts　如何起草商业合同 140

3．Samples of Business Contracts　商业合同举例 142

Chapter Five　Marketing Advertisement Its Application 157

第五章　营销广告及其应用 157

1．Advertising and Promotion　广告与促销 157

2．Advertising Elements，Layout and Format　商业广告的构成、布局与格式 158

3．Advertising Classifications and Samples　营销广告的类别及体例 161

4．Advertising Language Style Writing　广告文体特点及写作 168

1．Layout of Business Letters　商业信函的格式 177

第六章　商业信函写作 177

Chapter Six　Business Letters Writing 177

2．Sales Letters and Circular Letters　销售信函及商务通知书 185

3．Letter of Complaint，Credit Inquiry and Reply　投诉、信用查询及复函 195

Chapter Seven　International Telecommunications 205

第七章　国际电讯 205

1．Cables and Telegrams　电报 205

2．International Telex（IT）　国际电传 217

1．Telephone Message　电话留言 235

Chapter Eight　Miscellany 235

第八章　其他文件范例 235

2．Memorandum（memo）　备忘录 238

3．A Short Formal Report　简短正式报告 240

4．Commercial Invoice　商业发票 242

5．Samples and Catalogues　样品及目录 244

6．Receipts　收据 246

7．Letter of Credit　信用证 248

Appendixes　附录 253

Appendix Ⅰ Marketing Glossary 253

附录一：市场营销术语汇编 253

Appendix Ⅱ Common International Economic Organizations 266

附录二：常见国际经济贸易组织 266

Appendix Ⅲ Commonly-used Commercial Abbreviations 272

附录三：常用商业缩略语 272

Bibliography　主要参考书目 282