MBA英文案例阅读 中 市场营销篇·财务管理篇PDF电子书下载

Part One Marketing Management 3

1．GNB New Zealand 3

2．Schweppes Drinks—Export Light 14

3．Mondetta Everywear 37

4．Logitech 65

5．Coke Tries to Counter the Pepsi Challenge 95

6．K mart Stores：Where America Shops and Saves 129

7．Mary Kay Cosmetics,Inc. 165

8．Collision Course in Commercial Aircraft：Boeing-Airbus-McDonnell Douglas 1991 199

9．The Swatch Project 237

1．The BHL Company 277

Part Two Financial Management 277

2．Chef s Toolkit 286

3．John M.Case Company 296

4．American Home Products Corporation 318

5．Butler Lumber Company 325

6．Hospital Corporation Of America 332

7．U.S.Bank Of Washington 352

8．Rocky Mountain High Ski Resort Inc. 371

9．Laurentian Bakeries Inc. 385

10．Toy World,Inc. 399

11．Quality Furniture Company 409

12．Dividend Policy at FPL Group,Inc. 414