国际商务英语 商务理论、语言与实务PDF电子书下载

Chapter 1 International Business? 3

1、what Is Business? 3

2、What Is International Business? 3

3、The Scope of International Business Activitices 4

4、International Risk 6

5、On International Business law 6

6、Commercial Credit 7

7、On Management of International Business 10

8、Brief Introduction to WTO 11

Chapter 2 Business Organizations 15

1、Introduction 15

2、Sole Proprietorship 15

3、general Partnership 16

4、Limited Partnership 18

5、Joint Stock Company 18

6、Corporations 19

2、wholesaling 23

Chapter 3 Ways of Business 23

1、Introduction 23

3、Retailing 25

4、Franchising 27

5、Agency 29

6、Electronic Commerce 31

Chapter 4 A Guide to Economics 36

1、What Is Economics? 36

2、What Is Macroeconomics? 36

3、Monetary and Fiscal Policy 37

4、What Is Microeconomics? 38

5、The Demand Curve 38

6、The Supply Curve 39

7、The Equilibrium Price 39

8、Changes in Demand Versus Changes in Quantity Demanded 40

9、Changes in Supply Versus Changes in Quantity Supplies 40

2、Price 43

1、Market and Market Economy 43

Chapter 5 The Market Economy 43

3、Supply and Demand 44

4、The Market Price 44

Chapter 6 What Is Marketing 48

1、What Is Marketing? 48

2、Needs,Wants and Demands 48

3、Products 49

4、Value,Satisfaction and Quality 49

5、Exchange, Transactions and Relationships 50

6、Markets 52

7、Marketing 52

Chapter7 Promotion of Products 54

1、Introduction 54

2、Advertising 54

3、Sales Promotion 55

4、Publicity 57

5、Personal Selling 58

Chapter 8 International Payments Settlements 64

1、Introduction 64

2、Credit Instruments 65

3、Bill of Exchange 67

4、Promissory Note and Cheque 72

5、Remittance 73

6、Terms and Methods of Payment in Interational Trade-Payment in Advance, Open Account Business, Collection 75

7、Terms and Methods of Payment n International Trade-Letters of Credit(L/C) 78

9、Documents 84

Chapter 9 Styles and Features in Language of English for International Business 93

1、Introduction 93

2、Classification of Practical business English Writings 93

3、The Function of Practical Business English Writing 94

4、Quality to the Writer 95

5、Preparation before Writing 96

6、Writing Principles and Language Features 97

2、Classification of International Business Contracts 124

1、The Basic Definition of a Contract 124

Chapter 10 Language Patterns and Writing Ways of International Business Contracts 124

3、Language Features and Writing Ways of International Business Contract 126

4、The Structure of and International Business Contract 136

5、How to Draft International Business Contracts and Agreements 137

6、The Example of a Business Contract 138

1、Introduction 158

2、Telegrams in International Business 158

3、Telexes in International Business 158

4、Fax or Facsimile Transmission 163

5、E-mail 171

Chapter 12 International Trade Terms 172

1、Introduction 175

2、Definition of the Trade Terms in 《Incoterms 1990》 175

3、How to Determine the Price for Imports and Exports? 178

4、Selection of Money of Account 183

5、Commission and Discount 184

Part III International Business English Correspondence and Negotiation 185

6、Other Non-price Commercial Technical Terms 185

Chapter 13 Brief Introduction to International Business Practice 193

1、Introduction 193

2、Business Preparatory Work 193

3、Business Negotiation 194

4、The Signing of a contract 197

5、The Performance of an Export contract 197

6、The Performance of an Import Contract 201

Chapter 14 Negotiation Strategies on International Business 205

1、Introduction 205

2、The preparations for Business Negotiation 206

3、The Notable Problem during the Process of Negotiation 207

Chapter 15 Establish Business Relations 212

1、Introduction 212

2、Sample Letters 213

3、Situational Conversation 214

1、Introduction 221

Chapter 16 Inquiries and Offers 221

2、Sample Letters 223

3、Situational Conversation 224

Chapter 17 Counter-Offer, Bid and Counter-Counter-Offer 230

1、Introduction 230

2、Sample Letters 231

3、Situational Conversation 232

1、Introduction 240

Chapter 18 acceptance and Order 240

2、Sample Letters 242

3、Situational Conversation 243

Chapter 19 Packing and Shipment 250

1、Introduction 250

2、Sample Letters 253

3、Situational Conversation 254

Chapter 20 Payment and Delivery 262

1、Introduction 262

2、Sample Letters 263

3、Situational Conversation 264

Chapter 21 Inspection, Insurance and Arbitration 271

1、Introduction 271

2、Sample Letters 273

3、Situational Conversation 274

Chapter 22 Comlains,Claims and Adjustments 282

1、Introduction 282

2、Sample Letters 285

3、Situational Conversation 287

Chapter 23 Agency and Contract 297

1、Introduction 297

2、Sample Letters 299

3、Situational Conversation 302

Chapter 24 joint Venture 312

1、Introduction 312

2、Sample Letters 319

3、Situational Conversation 321