商务英语综合教程 第2册PDF电子书下载

Unit 1 Job Interviews 1

Reading Ⅰ Making the Best of a Good Job 1

Reading Ⅱ New Rules for Landing a Job:Interview Skills That Give You the Edge 13

Extension 22

Supplementary Reading 33

Unit 2 Cultural Diversity 39

Reading Ⅰ Outstanding Cultural Diversity Programs 39

Reading Ⅱ Developing an Intercultural Training Program 49

Extension 58

Supplementary Reading 66

Unit 3 Managers 72

Reading Ⅰ Managers for the Twenty-first Century 72

Reading Ⅱ Managerial Caricatures 81

Extension 90

Supplementary Reading 100

Unit 4 Going Global 107

Reading Ⅰ Birth of a Buzzword 107

Reading Ⅱ Global Marketing into the Twenty-first Century 118

Extension 128

Supplementary Reading 138

Unit 5 Fashion 144

Reading Ⅰ New Economy Dressing for Success 144

Reading Ⅱ Levi s Gold 153

Extension 162

Supplementary Reading 171

Unit 6 Retailing 177

Reading Ⅰ A Retailing Legend Is Born 177

Reading Ⅱ Shopping Euphoria at the Somerset Collection 187

Extension 196

Supplementary Reading 203

Unit 7 Advertisement 210

Reading Ⅰ The Money in the Message 210

Reading Ⅱ Advertising on the Web 222

Extension 230

Supplementary Reading 240

Unit 8 Money 246

Reading Ⅰ Will Cash Completely Vanish? 246

Reading Ⅱ I Am a Dollar 256

Extension 267

Supplementary Reading 275

Unit 9 Leadership 281

Reading Ⅰ Characteristies and Traits of Effective Leaders 281

Reading Ⅱ The Sensational Michael Dell of Dell Computer Corp. 292

Extension 301

Supplementary Reading 308

Unit 10 Information Technology 315

Reading Ⅰ What Makes Silicon Valley So Successful and Unique 315

Reading Ⅱ A Brave New Web 328

Extension 340

Supplementary Reading 347

Unit 11 Trademark 354

Reading Ⅰ Trademark 354

Reading Ⅱ A History of the John Deere Trademark 365

Extension 375

Supplementary Reading 381

Unit 12 Markets 388

Reading Ⅰ Flea Market 388

Reading Ⅱ The Natural Market 400

Extension 409

Supplementary Reading 417

Unit 13 Negotiations 424

Reading Ⅰ A Cross-cultural Perspective of the Negotiations Process 424

Reading Ⅱ Sacred Stalls 435

Extension 444

Supplementary Reading 450

Unit 14 Successful Businesses 457

Reading Ⅰ What Makes Sony Run 457

Reading Ⅱ A New Deal at Hallmark Cards 469

Extension 480

Supplementary Reading 494

Unit 15 Business Technology 500

Reading Ⅰ Just Imagine:What Computers Can t Do? 500

Reading Ⅱ I Am Cyborg 511

Extension 521

Supplementary Reading 532

Appendix Ⅰ 539

Appendix Ⅱ 575