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电子商务英语
电子商务英语

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  • 作 者:李宏业主编
  • 出 版 社:青岛:青岛海洋大学出版社
  • 出版年份:2002
  • ISBN:7810673513
  • 页数:190 页
图书介绍:
《电子商务英语》目录

Lesson One 1

Part A 1

How E-Business Works 1

Part B 4

Search and Advanced Search 4

Part C 6

Reviewing the Top Searching Engines 6

Lesson Two 9

Part A 9

Online Shopping in China 9

Part B 11

Get Your E-Mail Address 11

Part C 12

Bill Gates in His Boyhood 12

E-Commerce and Internet 16

Part A 16

Lesson Three 16

Part B 18

Banner Ads 18

Part C 21

Flash 21

Lesson Four 24

Part A 24

E-Business Partnerships 24

Part B 27

Learn to Shop 27

Part C 29

Special Promotion for China Suppliers 29

Lesson Five 31

Part A 31

How to Sell Online 31

Marketing Practice 34

Part B 34

Part C 36

HTML 36

Lesson Six 39

Part A 39

Online Transactions 39

Part B 42

A Business Letter 42

Part C 45

FOB CIF 45

Lesson Seven 48

Part A 48

Building Your Customer Base 48

Part B 52

Choosing a Domain Name 52

Dreamweaver 54

Part C 54

Lesson Eight 60

Part A 60

Online Play Wildly Popular 60

Part B 63

Download 63

Part C 66

The Bill of Lading 66

Lesson Nine 68

Part A 68

Banks Go to E-Commerce 68

Part B 72

Bank of China 72

Part C 74

A Letter of Credit 74

Part A 77

Creating the Intelligent Supply Chain 77

Lesson Ten 77

Part B 83

Online Dictionaries 83

Part C 85

Packing,Labeling and Marking 85

Lesson Eleven 88

Part A 88

Paying Attention to Your Customers 88

Part B 92

Letters for Apologizing and Thanking 92

Part C 95

E-Commerce Losses Drive Insurance 95

Lesson Twelve 98

Part A 98

Introduction to WTO 98

www.wto.org 107

Part B 107

Part C 109

Adobe Photoshop 109

Lesson Thirteen 111

Part A 111

Online IT Programme Set 111

Part B 114

SMS 114

Part C 118

Bluetooth Tech Sings the Blues 118

Lesson Fourteen 120

Part A 120

AOL and Microsoft Do Battle Business 120

Part B 126

Bookmark 126

Scanner 128

Part C 128

Lesson Fifteen 131

Part A 131

Dell Computer Corporation and Michael Dell 131

Part B 134

Online Training Courses 134

Part C 138

How Does a Dutch Auction Work? 138

Lesson Sixteen 142

Part A 142

Yahoo Becoming Giant 142

Part B 145

Sales Contact Form 145

Part C 147

A Company Mode for Introduction 147

Virus:W32.Myparty@mm 152

Part A 152

Lesson Seventeen 152

Part B 155

Upgrade Softwares 155

Part C 160

Methods of Implementing Security 160

Lesson Eighteen 163

Part A 163

Friend or Foe of the Environment 163

Business Models Study 168

Part B 168

Part C 173

Digital Gap Widens Between China and US 173

Supplementary 177

Documents Related to Foreign Trade 177

Supplementary 190

E-Biz Links 190

References 190

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