国际经营导论PDF电子书下载

Chapter 1 INTERNATIONAL BUSINESS:AN OVERVIEW 1

Motivation for International Business 2

Types of International Business 4

Four Degrees of Corporate Internationalization 12

The Multinational Corporation 18

China's Foreign Economic Relations and Trade 25

Chapter 2 THEORIES OF INTERNATIONAL BUSI-NESS 32

International Trade Theory 33

Foreign Direct Investment Theories 43

The Geobusiness Model 54

Chapter 3 THE FOREIGN ECONOMIC ENVIRONMENT 63

Size of the Market 63

Nature of the Economy 75

National Economic Comparison 81

Regional Economic Integration 86

Chapter 4 THE FOREIGN CULTURAL ENVIRONMENT 94

The Meaning of Culture 95

Language 97

Religion 103

Aesthetics 114

Attitudes and Values 117

Material Culture 120

Education and Social Institutions 122

Chapter 5 THE FOREIGN POLITICAL AND LEGAL ENVIRONMENT 125

Defining Political Environment and Political Risk 125

Specific Political Risks to Overseas Operations 128

Political Risk Assessment 137

International Legal Perspectives 140

Host—Country Laws 145

Arbitration 152

Chapter 6 INTERNATIONAL ECONOMIC ORGANI-ZATIONS 154

The International Monetary Fund 154

The World Bank 157

GATT and WTO 163

R gional Developinent Banks 174

Background for Strategic Planning in the International Context 180

Chapter 7 INTERNATIONAL BUSINESS STRATEGIES 180

The Basic Steps in Formulating Strategy 184

Global Strategy Issues 187

Expansion Strategies 191

A Global Habit of Mind 198

Chapter 8 ORGANIZING FOR INTERNATIONAL OPERATIONS 201

Structures at the Early Stages 202

The International Division Structure 205

Global Structures 211

Factors Affecting the Choice of Organizational Structure 222

Chapter 9 MARKETING ABROAD 227

Market Screening 228

Standardization versus Differentiation 234

Product Strategies 235

Promotional Strategies 241

Pricing Strategies 249

Distribution Strategies 254

Factors Influencing the Development of Accounting 260

Chapter 10 INTERNATIONAL ACCOUNTING AND TAXATION 260

The Requirements on the MNC Accounting Systems 264

Harmonization of Differences 268

Transactions in Foreign Currency 270

Translation of Foreign Currency Financial Statements 273

International Taxation 279

Chapter 11 INTERNATIONALFINANCIAL MANAGEMENT 287

Financing Sources 288

Capital Budgeting 292

Global Cash Management 298

Managing Foreign Exchange Risk 306

Chapter 12 INTERNATIONAL HUMAN RESOURCE MANAGEMENT 319

International versus Domestic Human Resource Management 320

Matching Strategy and Human Resources 324

Sources of Managers 325

Criteria for Recruitment and Selection 329

Training and Development 334

Compensation 344