电子商务英语PDF电子书下载

Unit 1: Internet Era and Electronic Business 1

Lesson 1: What is electronic business (EB) 1

Lesson 2: What is Internet? 5

Lesson 3: Do business in the Internet era 9

Reading Material 1: The development of EB in Internet era 13

Unit 2: The Important Premise and Conditions of EB 16

Lesson 4: The Internet service provider 16

Lesson 5: What is Web? 19

Lesson 6: The software for further exploring of Web 23

Lesson 7: The EB environment 27

Reading Material 2: Log-on speed and band-wide 32

Unit 3: The Security of EB 34

Lesson 8: Something worried in EB application 34

Lesson 9: Firewall 38

Lesson 10: Encryption and authentication 43

Reading Material 3: The countermeasures of EB security 47

Unit 4: The Mechanism for Internet Payments 50

Lesson 11: The Internet payment and the SET protocol 50

Lesson 12: E-Bank 55

Reading Material 4: Why isn t E-cash a common currency? 58

Unit 5: B2C E-Business 62

Lesson 13: E-commerce and its customers 62

Lesson 14: The market strategies of E-shops 67

Reading Material 5: Two pieces of news about e-commerce 73

Unit 6: B2B E-Business 75

Lesson 15: Intranet, extranet and virtual enterprises 75

Lesson 16: The development of Intranet software 79

Reading Material 6: The management of on-line customer asset and the sales force automation 84

APPENDIX 1课文参考译文 87

APPENDIX 2 Vocabulary 123

参考书目 127