国际商展美语PDF电子书下载

第一篇 参展 2

CHAPTER 1 To Attend the Show 预备参展 2

1.1 Reserving a Space in a Trade Show (预订展示位置) 2

1.2 Checking the Cost of Attendance (查参展费用) 7

1.3 Arranging Shipping for the Display (安排展示物的运送) 12

1.4 Arranging Travel(安排旅程) 17

CHAPTER 2 Befroe the Show 展出之前 22

2.1 Making an Attractive Display(如何让展示更有吸引力) 22

2.2 Setting up the Display /Networking with Exhibitors(设立展示位/与其他参展单位交际) 27

2.3 Hiring a Local Interpreter(雇用当地翻译员) 33

2.4 Looking for a Foreign Agent/Representative(寻找国外代理人或代表) 38

CHAPTER 3 Miscellaneous 展览前其他事务 44

3.1 Cancellation of Attendance to the Show(取消参展) 44

3.2 Proposing a Shared Booth(建议共用摊位) 49

3.3 First Day of Show--General Conduct(展示会第一天--一般事项) 55

3.4 Collecting Information on Overseas Markets(收集国外市场资料) 60

第二篇 展览会现场 68

CHAPTER 4 Computer Hardware/Software 电脑软硬件展 68

4.1 Introduction of Product/People(介绍产品与人员) 68

4.2 Asking and Handling Questions(询问与处理问题) 73

4.3 Sales Presentation/Demonstraton(销售发表会与展示) 78

4.4 Buyer Response(买主的反应) 83

4.5 Price Negotiations(价格谈判) 88

CHAPTER 5 Toys 儿童玩具展 95

5.1 Introduction of Product/People(介绍产品与人员) 95

5.2 Asking and Handling Questions(询问与处理问题) 100

5.3 Sales Presentation/Demonstration(销售发表会与展示) 106

5.4 Buyer Response(买主的反应) 111

5.5 Price Negotiations(价格谈判) 116

6.1 Introduction of Product/People(介绍产品与人员) 122

CHAPTER 6 Media Production--Televisions,Video Games,Music 多媒体展--电视、电玩、音像制品 122

6.2 Asking and Handling Questions(询问与处理问题) 127

6.3 Sales Presentation/Demonstraton(销售发表会与展示) 132

6.4 Buyer Response(买主的反应) 137

6.5 Price Negotiations(价格谈判) 142

CHAPTER 7 Sprots Equipment 运动器材展 149

7.1 Introduction of Product/People(介绍产品与人员) 149

7.2 Asking and Handling Questions(询问与处理问题) 154

7.3 Sales Presentation/Demonstration(销售发表会与展示) 159

7.4 Buyer Response(买主的反应) 164

7.5 Price Negotiations(价格谈判) 169

CHAPTER 8 High Tech 高科技产品展 175

8.1 Introduction of Product/People(介绍产品与人员) 175

8.2 Asking and Handling Questions(询问与处理问题) 180

8.3 Sales Presentation/Demonstration(销售发表会与展示) 185

8.4 Buyer Response(买主的反应) 190

8.5 Price Negotiations(价格谈判) 195

第三篇 成果验收 202

CHAPTER 9 After the Show 展览结束时 202

9.1 Last Day of Show--Follow-Up(展示的最后一天) 202

9.2 After the Show--Tearing down(展览之后--拆卸装置) 207

9.3 Checking out-Thanking the Appropriate People(结束手续--感谢相关人员) 211

9.4 After Hours(展期的夜晚时间) 216

CHAPTER 10 Follow-Up 展览成效追踪 221

10.1 Telephone Follow-Up(电话追踪) 221

10.2 Written Follow-Up(书面追踪) 226

10.3 Follow-Up Visit(追踪拜访) 231

10.4 Analyzing the Productivity of the Show(分析展览成效) 235

第四篇 国际商品展顾问 242

Tips 参展成功秘笈 242