在线金融服务业 英文PDF电子书下载

Retail Financial Services in 1998 1

Summary 1

Note 3

Questions and Ideas to Consider 33

Merrill Lynch:Integrated Choice 35

Summary 35

Case 37

Questions and Ideas to Consider 63

DLJdirect 65

Summary 65

Case 67

Questions and Ideas to Consider 96

Summary 97

Wit Capital 97

Case 99

Questions and Ideas to Consider 117

WingspanBank.com 119

Summary 119

Case 121

Questions and Ideas to Consider 142

QuickenInsurance:The Race to Click and Close 143

Summary 143

Case 145

Questions and Ideas to Consider 171

E-Loan:The CarFinance.com Acquisition 173

Summary 173

Case 175

Questions and Ideas to Consider 191