涉外大学英语泛读教程 3PDF电子书下载

Unit One 1

Passage A What Is Marketing 1

Passage B Understanding Consumers 17

Passage C The Principles in Marketing 24

Unit Two 28

Passage A Personal Presence，Power and Passion 28

Passage B Public Relations 44

Passage C Disaster in New York’s World Trade Center 51

Unit Three 55

Passage A What Is Branding 55

Passage B Jobs Today and Tomorrow 71

Passage C What Do You Do Is What You Are 77

Unit Four 82

Passage A The Real Information Revolution 82

Passage B Information Architecture for the 21st Century 98

Passage C Information Processing 104

Unit Five 108

Passage A Sales Promotion 108

Passage B Should Polluters Pay? 124

Passage C Electronic Mail(E-mail) 130

Passage A Italian Design 134

Unit Six 134

Passage B Women and Mathematics 150

Passage C A New Breakthrough 156

Unit Seven 161

Passage A What Went Wrong? 161

Passage B Local News Providers 176

Passage C Peer Pressure 182

Unit Eight 186

Passage A Impact on World Trade and Income 186

Passage B Stress and the Body’s System 203

Passage C Malnutrition 208

Unit Nine 212

Passage A Commercial Banks 212

Passage B Creation of Eurodollars 229

Passage C Digital Giants 234

Unit Ten 239

Passage A Competition or Conflict 239

passage B Building a Career 254

Passage C Modems 260

General Revision Exercise 264