高校英语应用文写作教程PDF电子书下载

CONTENTS 1

PART 1 WRITING WHEN MAKING APPLICATIONS 1

1．LAYOUT AND CONVENTIONS OF LETTER WRITING 1

Sample Reading 2

Sample Letter 1—An informal personal letter 2

Sample Letter 2—A formal business letter 2

Sample Letter 3—A business letter with headed stationery 3

Notes Analysis 4

1）The schematic structure of an English letter 4

2）Mechanics of laying out a letter 5

3）Differences between British and American conventions 8

4）Criteria of good correspondence 8

2．APPLYING FOR JOB VACANCIES 10

Sample Reading 11

Sample 1/A—A covering letter 12

Sample 1/B—A Curriculum Vitae 13

Sample 2/A—A covering letter 14

Sample 2/B—A Curriculum Vitae 15

Sample 3—A CV focusing on professional experience 16

Notes Analysis 17

1）The organisation of a covering letter 17

2）Alternative expressions for writing a covering letter 17

3）The layout of a CV 18

4）The order for presenting details in a CV 19

5）Key reminder:Be impressive but convincing and honest in sellingyourself 19

Writing Practice 20

3．APPLYING FOR UNIVERSITY ADMISSION 23

Sample Reading 24

Sample 1—A letter requesting an application form 24

Sample 2/A—A personal statement by an English major 25

Sample 2/B—A personal statement by a student of Economics 27

Notes Analysis 28

1）Contents of a personal statement 28

2）Essential qualities of a good personal statement 28

Writing Practice 29

4．FILLING IN APPLICATION FORMS 30

Sample Reading 31

Sample 1—Application for postgraduate programmes 31

Sample 2—Application for undergraduate programmes 35

Sample 3—A visa application form 38

Sample 4—A bank application form 43

Notes Analysis 45

1）Standard headings in university application forms 45

2）Additional information about some culturally-specific terms 48

3）Visa Application form—notes for guidance 48

4）Useful terms in bank application forms 49

5）Common instructions for filling in forms 50

Writing Practice 50

PART 2 SECRETARIAL WRITING 56

1．NOTICE OF MEETING 56

Sample Reading 57

Sample 1—A notice of meeting on the blackboard 57

Sample 2—A notice of meeting in memo 57

participants) 58

Sample 3/A—A notice of an international symposium(for domestic 58

Sample 3/B—A notice of an international symposium(for overseas 59

participants) 59

Sample 4—A notice of an international forum(A leaflet) 60

Sample 5—A notice of an international conference 63

through E-mail 63

Notes Analysis 65

1）Appropriateness and level of formality 65

2）Agenda 65

3）Toward more idiomatic expressions 66

4）The reply form 66

Writing Practice 67

2．MINUTES OF MEETINGS 69

Sample Reading 70

Sample 1—Minutes of a university staff meeting 70

Sample 2—Minutes of a company meeting 72

Notes Analysis 73

1）The heading of minutes 73

2）The generic structure of minutes 73

3）Past tense and passive voice in minutes 75

4）Reported speech in minutes 76

5）Amendments in minutes 76

Writing Practice 76

3．MEMORANDA AND OFFICE MEMOS 78

Sample 1—A memo from an executive to inform staff 79

of new policies 79

Sample Reading 79

Sample 2—A memo from staff to report to the superior 80

Sample 3—A memo to brief staff on decisions 81

at a company meeting 81

Sample 4—A memorandum of agreements on a joint project 82

Notes Analysis 83

1）Functions of formal memoranda 83

2）Functions of office memos 83

3）General format of memos 84

Writing Practice 84

4．BUSINESS REPORTS 87

Sample Reading 88

Sample 1—A report by a Purchasing Agent 88

Sample 2—A report by a student writer 91

Notes Analysis 93

1）Classification of business reports according to purpose 93

and style 93

2）The organisational pattern of business reports 95

3）Detachment and restraint in the language of reports 95

4）Business reports in contrast with memos 96

5）Business reports in contrast with science/research reports 96

Writing Practice 97

5．ITINERARIES 99

Sample Reading 100

Sample 1—A formal itinerary arranged by a travel agency 100

Sample 2—A detailed itinerary prepared by a secretary 101

2）Layout of an itinerary 102

a detailed schedule 102

Notes Analysis 102

1）Difference between a formal itinerary and 102

3）Verb forms in itineraries 103

4）Accuracy as an essential quality in writing itineraries 103

Writing Practice 104

6．NOTES AND OFFICE SLIPS 105

Sample Reading 106

Sample 1—A note to a colleague about office arrangements 106

Sample 2—A note to a professor to make an appointment 106

Sample 3—A note to ask for sick leave 106

Sample 5—Telephone slip 107

Sample 6—Visitor slip 107

Sample 4—A note to a foreign guest 107

Sample 7—Message slip 108

Notes Analysis 108

1）Mechanics of note-writing 108

2）Stylistic features of note-writing 108

Writing Practice 109

7．PUBLICITY MATERIALS 110

Sample Reading 111

Sample 1—An overview of Standard Chartered Bank 111

Sample 2—A brief guide to Leeds University Business 112

School 112

Sample 3—A hotel leaflet(Printed in English and Chinese) 114

Sample 4—A brief introduction of Xiamen 117

1）Organisation of publicity materials 118

Notes Analysis 118

2）Be aware of the differences between Chinese and English 120

3）The language of advertising—toward more 120

idiomatic expression 120

4）Useful expressions and structures 121

Writing Practice 122

PART 3 FOREIGN TRADE CORRESPONDENCE 124

1．MAKING ENQUIRIES 124

Sample Reading 125

Sample 1—Asking for a quotation 125

Sample 2—Requesting a catalogue,price-list and samples 126

Sample 3—Asking for credit information 127

2）Alternatives in language expression 128

1）The organisational pattern of a trade enquiry 128

Notes Analysis 128

3）The printed Enquiry Form 129

4）Adopting the right tone 129

Writing Practice 130

2．MAKING OFFERS 131

Sample Reading 132

Sample Letter 1—A reply to an initial trade enquiry 132

Sample Letter 2—A quotation 133

Sample Letter 3—A letter of offer 134

Notes Analysis 135

1）Organisation of a quotation letter 135

2）Organisation of a letter of offer 135

3）The candid and friendly opening 135

5）Replying to enquiries for unavailable commodities 136

4）Drawing attention to specific items in the catalogue 136

6）Importance of accuracy in quotations 137

Writing Practice 137

3．PLACING ORDERS 140

Sample Reading 141

Sample 1—A new order accompanied by an Order Sheet 141

Sample 2—A repeat order by fax 144

Notes Analysis 145

1）Contents of a purchase order 145

2）Useful language structures for placing orders 145

3）Replying to orders 146

Writing Practice 147

4．SALES CONTRACT AND SALES CONFIRMATION 149

Sample 1—A Sales Contract 150

Sample Reading 150

Sample 2—A Sales Confirmation 153

Notes Analysis 154

1）Components of a Sales Contract 154

2）Stylistic features of contract writing 155

Writing Practice 158

5．MAKING PAYMENT BY LETTER OF CREDIT(L/C) 160

Sample Reading 161

Sample 1—A bank notification of L/C 161

Sample 2—A Letter of Credit 162

Notes Analysis 163

1）Understanding L/C terminology 163

2）Components of a Letter of Credit 165

4）Urging establishment of an L/C 166

3）Notifying the opening of an L/C 166

Writing Practice 168

6．SHIPPING 169

Sample Reading 170

Sample 1—A Shipping Advice 170

Sample 2—A fax letter urging immediate shipment 171

Sample 3—A reply to complaints about late shipment 172

Notes Analysis 173

1）Organisation of the Shipping Advice as a letter 173

2）Contents and layout of a printed Shipping Advice 173

3）The Bill of Lading—an important shipping document 174

Writing Practice 175

7．COMPLAINTS AND CLAIMS 177

consignment 178

Sample Reading 178

Sample 1—A letter complaining about damage to a 178

Sample 2—A letter complaining about poor quality of goods 179

Sample 3/A—A reply to complaints（Accepting responsibility） 180

Sample 3/B—A reply to complaints（Refusing to 181

take responsibility） 181

Notes Analysis 182

1）Organisation of a letter of complaints/claims 182

2）Organisation of a reply to complaints/claims 183

3）Courtesy and restraint in lodging complaints/claims 184

Writing Practice 185

REFERENCE KEY TO EXERCISES AND NOTES 188

BIBLIOGRAPHY 211