新编国际商务英语阅读教程PDF电子书下载

Unit 1 1

Text A International Trade Theory国际贸易理论 1

Text B A Tale of Two Nations 27

Unit 2 31

Text A Exporting Importing and Countertrade进口，出口与对等贸易 31

Text B Proust Winery 54

Unit 3 58

Text A Non-export Entry Modes-Strategic Alliances非出口打入方式——战略联合 58

Text B World Wide Pharmaceutical 84

Unit 4 90

Text A Foreign Direct Investment外国直接投资 90

Text B Honda in North America 112

Unit 5 116

Text A International Technology Transfer]国际技术转让 116

Text B Strategic Transformation: Building Competitiveness 138

Unit 6 143

Text A International Monetary System国际货币体系 143

Text B The Fall and Rise of Caterpillar Tractor 168

Unit 7 172

Text A International Finance Management国际财务管理 172

Text B Financial Management and Competitive Advantage 191

Unit 8 194

Text A Legal Systems in International Business国际商务中的法律体系 194

Text B International Intellectual Property Law 212

Unit 9 221

Text A Cultural Environment in International Business国际商务中的文化环境 221

Text B Control in Multi-national Corporations 240

Unit 10 246

Text A Managerial Importance of Customer Behavior消费者行为管理的重要性 246

Text B Competitive Advantages through Customer Orientation 267

Unit 11 271

Text A Products and Branding in Brand Management名牌产品与品牌管理 271

Text B A Glimpse into the Past of Selected Brands 298

Unit 12 302

Text A High-tech Product and Marketing高科技产品及其营销 302

Text B Retailing Online：Today is Promise and Tomorrow is 321

Unit 13 326

Text A Information Systems ：Challenges and Opportunities信息系统：挑战与机遇 326

Text B David Battles Goliath for the Power of Information on the Internet 350

Unit 14 353

Text A Organizational Behavior in Global Context全球范围内的组织行为学 353

Text B Organizational Behavior in Action 375

Unit 15 379

Text A Restructuring Organizations公司重组 379

Text B Reengineering Schlage lock Company 406

Unit 16 410

Text A Entrepreneurs : The Energizers of Small Businesses企业家：小公司发展的活力 410

Text B King is Beauty Supply 433

Unit 17 437

Text A Globalization全球化 437

Text B Globalization ：An Emerging World Culture 463

Unit 18 467

Text A The WTO as an International Organization WTO 世界贸易组织 467

Text B U S on Defensive Struggles for Accord in a Divided WTO 489

Appendix A Proper Names部分外国公司的中文译名 494

Appendix B Keys to Exercises I and Ⅳ练习I和Ⅳ参考答案 500