外贸函电PDF电子书下载

Chapter 1 An Overview of Business Writing 1

Objectives 1

1.1 Writing Principles 2

1.2 Rules of Good Writing 6

1.3 Writing Procedures 8

1.4 Exercises 9

Chapter 2 The Form of A Business Letter 10

Objectives 10

2.1 The Layout of A Business Letter 10

2.2 The Structure of A Business Letter 16

2.3 Exercises 25

Chapter 3 Establishing Business Relations 26

Objectives 26

3.1 General Introduction 26

3.2 Sample Letters 28

3.3 Extension 38

3.4 Exercises 40

Chapter 4 Enquiries and Quotations 41

Objectives 41

4.1 General Introduction 41

4.2 Sample Letters 42

4.3 Extension 53

4.4 Exercises 54

Chapter 5 Offers and Counter-offers 55

Objectives 55

5.1 General Introduction 55

5.2 Writing Contents of An Offer 57

5.3 Sample Letters 61

5.4 Extension 65

5.5 Exercises 67

Chapter 6 Conclusion of Business 68

Objectives 68

6.1 General Introduction 68

6.2 Sample Letters 73

6.3 Extension 80

6.4 Exercises 81

Chapter 7 Payment Matters 82

Objectives 82

7.1 Greneral Introduction 83

7.2 Sample Letters 88

7.3 Extension 96

7.4 Exercises 97

Chapter 8 Packing and Shipping 98

Objectives 98

8.1 General Introduction 98

8.2 Sample Letters 102

8.3 Extension 106

8.4 Exercises 111

Chapter 9 Insurance 112

Objectives 112

9.1 General Introduction 112

9.2 Sample Letters 120

9.3 Extension 125

9.4 Exercises 126

Chapter 10 Complaints and Claims 127

Objectives 127

10.1 General Introduction 127

10.2 Sample Letters 134

10.3 Extension 138

10.4 Exercises 141

Chapter 11 Agency 142

Objectives 142

11.1 General Introduction 142

11.2 Sample Letters 144

11.3 Extension 151

11.4 Exercises 159

Chapter 12 International Invitation for Bid and Bidding 161

Objectives 161

12.1 General Introduction 161

12.2 Sample Letters 162

12.3 Extension 170

12.4 Exercises 173

参考文献 176