营销科学学报 第2卷 第1辑 总第3辑PDF电子书下载

A Study on Customer Badness Behavior Model Based on Service Justice&Jin Liyin 1

Customer Relationship Activities，Relationship Quality and Relationship Benefits：An Empirical Study in Perspective of Customers&Wang Yonggui，Zhang Wei 14

Marketing Staffs’Ethical Evaluation on Gray Marketing and Its Impact&Zhuang Guijun，Zhou Xiaolian 29

Short-term Evaluation for Newspaper Advertising in Service Company&Huang Jinsong，Zhao Ping，Yan Hengqiu，Lu Qibin 40

How Web Contents Influence Price Sensitivity of Online Consumers for Different Tangible Products&Huang Minxue，Mei Peng，Zhang Ning 48

The Antecedents of Individuals’Adoption of Internet Banking：An Empirical Study in China&Shao Bingjia，Yang Linhua 59

A Basket Analysis for the Retailed Products in Supermarket&Wang Hansheng，Jiang Minghua，Cao Lina，Jin Ying 71

Empirical Study on Image Influential Factors Based on Mutual Geographical Brand&Niu Yongge，Li Wei 78

Empirical Research on Contributing Factors Effecting Consumers’Will of Applying for Credit Card in China——Take Shenzhen as An Example&Wu Peixun，Zheng Zongren 95

Exploring the Identity of Chinese Urban Family Based on Family Meal&Yu Hongyan，Yin Chengyue，Alvin C.Burns，Ann Veeck 115