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营销科学学报  第5卷  第2辑
营销科学学报  第5卷  第2辑

营销科学学报 第5卷 第2辑PDF电子书下载

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:清华大学经济管理学院,北京大学光华管理学院编
  • 出 版 社:清华大学出版社
  • 出版年份:2009
  • ISBN:
  • 页数:120 页
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《营销科学学报 第5卷 第2辑》目录

Impact of Information Feedback from Consumers on Management Efficiency in Channel Management Based on the Difference of Preference among Consumer Information,Dealer Behavior and Enterprise&Li Baoku,Liu Yan,Zhang Qiang 1

Empirical Research of the Mechanism Underlying Impulse Buying:The Role of Chronic Promotion Focus in Impulse Buying&Jing Fengjie,Xiong Suhong,Li Yaling 10

Time Decisions and Pricing Strategies for New Product Preannouncement&Su Meng,Wu Chuan 22

A Research on the Formation Mechanism of Society-Identity-Based Consumer Decision-Making&Guo Yi,Du Juan 31

The Relationship between Customer Satisfaction and Word-of-Mouth:Differences among Product Categories&Du Weiqiang,Yu Chunling 43

Determinants of Brand Extension Evaluation:Literature Review and Future Research Discussion&Li Hao,Wang Gao,Zhao Ping 55

Channel Choice and Sales Effort Decisions under Manufacturer’s Uniform Pricing&Liu Xiangdong,Zheng Xiaona,Lei Ming,Chen Lihua 72

Relationships among Individual Perception,Trust,Commitment and Consumption Intention of Public Interest&Hou Jundong,Du Lanying,Tian Zhilong 96

The Assessment of International Risks from the View of the Decision-maker--Empirical Research Based On Chinese International Enterprises&Xu Hui,Zou Huimin 109

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