营销科学学报 第5卷 第2辑PDF电子书下载

Impact of Information Feedback from Consumers on Management Efficiency in Channel Management Based on the Difference of Preference among Consumer Information，Dealer Behavior and Enterprise&Li Baoku，Liu Yan，Zhang Qiang 1

Empirical Research of the Mechanism Underlying Impulse Buying：The Role of Chronic Promotion Focus in Impulse Buying&Jing Fengjie，Xiong Suhong，Li Yaling 10

Time Decisions and Pricing Strategies for New Product Preannouncement&Su Meng，Wu Chuan 22

A Research on the Formation Mechanism of Society-Identity-Based Consumer Decision-Making&Guo Yi，Du Juan 31

The Relationship between Customer Satisfaction and Word-of-Mouth：Differences among Product Categories&Du Weiqiang，Yu Chunling 43

Determinants of Brand Extension Evaluation：Literature Review and Future Research Discussion&Li Hao，Wang Gao，Zhao Ping 55

Channel Choice and Sales Effort Decisions under Manufacturer’s Uniform Pricing&Liu Xiangdong，Zheng Xiaona，Lei Ming，Chen Lihua 72

Relationships among Individual Perception，Trust，Commitment and Consumption Intention of Public Interest&Hou Jundong，Du Lanying，Tian Zhilong 96

The Assessment of International Risks from the View of the Decision-maker--Empirical Research Based On Chinese International Enterprises&Xu Hui，Zou Huimin 109