营销科学学报 第四卷 第一辑 总第十一辑PDF电子书下载

Effects on Guanxi by the Structure of Guanxi Network in Industrial Markets：A Study of Dissolution of Business Relationship&Yin Hongjuan，Chou Ting-Jui，Jia Zhiyong 1

The Contingent Effects of Benevolence and Integrity on Brand Trust：An Examination of Moderators&Xu Lan，Yang Zhilin，（Joe）ZhouNan，Li Fuan 15

Theoretical Perspectives on Global Service Marketing：A Literature Review&Wu Xiaoyun，Liu Xia 36

The Shape of Probability Weighting Function：Findings in A Binary Comparison&Zou Deqiang，Gordon D.A.Brown，Zhao Ping，Dong Songting 56

Effects of Perceived Quality，Perceived Value，Brand Knowledge and Attitude of 2-Tier Store’s Own Label Products on Store Loyalty&Yang Defeng，Wang Xinxin 69

A Dual-dimension Model of Customer Loyalty：An Investigation of the Simultaneous Effects of Satisfaction with Product and Satisfaction with Service&Rungting Tu，Zhu Huawei，Yu Bo 86

Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture：Compact Disc versus Music CD&Ma Jingjing，Ma Xinxin，Zhang Li 107

Power Structure of Distribution Channels from the Perspective of Network：Conceptual Model and Research Propositions&Zhang Chuang 120

Effects of Credit Card Use on Impulsive Buying——A Study on Chinese College Students&Yu Jianyuan，Xie Dan 137