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电子商务英语教程
电子商务英语教程

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  • 电子书积分:12 积分如何计算积分?
  • 作 者:唐启明著
  • 出 版 社:西安:西安交通大学出版社
  • 出版年份:2010
  • ISBN:9787560532950
  • 页数:322 页
图书介绍:本书的编写始终贯穿着一切从实用出发的理念,在文章内容、教学要求和信函的写作技巧等方面皆有所创新,并列举了大量来自实际电子商务活动中的原生态选材,新颖独特,实践性强,简捷易学。有助于提高学生的阅读水平,帮助学生学习如何地道地使用英语处理电子商务活动中的Email、Complain等相关业务。
《电子商务英语教程》目录

Unit 1 An Overview of E-commerce 1

Additional Reading:E-commerce Advantages and Disadvantages 14

Unit 2 E-commerce Platform 20

Additional Reading:Internet Services that Support E-commerce 33

Unit 3 Classifying E-commerce Business Models 38

Additional Reading:One World;Diverse Models 55

Unit 4 The B2B Business Model 61

Additional Reading:B2B Reverse Auction:Benefits and pitfalls for Small businesses 74

Unit 5 The B2C Business Model 79

Additional Reading:Building an Online Customer Experience Competency 94

Unit 6 The C2C Business Model 101

Additional Reading:EBay VS.Taobao 113

Unit 7 Virtual Communities 118

Additional Reading:Facebook and Its Chinese Followers 130

Unit 8 The Mobile Commerce 135

Additional Reading:Shopping With Cellphones 149

Unit 9 E-marketing Strategies 154

Additional Reading:Online advertising:Not ye olde banners 167

Unit 10 E-commerce Payment Systems 173

Additional Reading:A Further Exploration of the EPS 186

Unit 11 E-commerce Security Issues 192

Additional Reading:E-commerce Security System:Guidelines and Precautions 208

Unit 12 E-commerce Managerial Issues 214

Additional Reading:E-commerce Tax and International Issues 227

Appendix Ⅰ Reference Translation of Texts 234

Appendix Ⅱ Key to the Exercises 280

Appendix Ⅲ Tapescripts 296

Appendix Ⅳ Glossary 312

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