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营销科学学报  第5卷  第1辑
营销科学学报  第5卷  第1辑

营销科学学报 第5卷 第1辑PDF电子书下载

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:清华大学经济管理学院,北京大学光华管理学院编
  • 出 版 社:清华大学出版社
  • 出版年份:2009
  • ISBN:
  • 页数:112 页
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《营销科学学报 第5卷 第1辑》目录

Motivation of Customer Participation:The Self-determination Theory Perspective&Wang Tao,Cui Nan,Xiao Yongpeng 1

Effects of Brand Information on the Compatibility of Consumer Regulatory Focus,Decision Task and Product Preference&Ma Jingjing,Zhang Shi,Zhang Li 13

Application of Finite Mixture Model with Concomitant Variables in Market Segmentation&Wang Yan,Zhao Ping 27

How Do Interpartner Legitimacy and Trust Affect Performance through Distribution Flexibilities?&Song Hua,Yu Kangkang 35

Research on Strategy Developing Prominent Business Performance in China:A Market Entry-Based Perspective&Niu Yongge,Li Wei,Zhao Ping 46

Relationships among Interpersonal Factors of Service Encounter,Customer Perceived Service Quality and Customer Satisfaction&Xu Xianying,Ma Qinhai,Wang Shu 66

The Influence of Sponsorship on Corporate Image and Product Trust—Evidence from Sponsors of 2008 Beijing Olympic Games&He Yun,Chen Zengxiang 77

Will Products Always Seem More Attractive When Consumers Are Happy:Incorporating the Effects of Evaluation Mode&Jiang Zixi,Jiang Minghua,Jin Ying 86

Perspective of Consumer Unethical Behavior:Consumer Ethical Beliefs&Liu Ruping,Ma Qinhai,Fan Guangwei 101

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