旅游管理专业英语PDF电子书下载

Lesson One 1

Text 1

Evolution of Management 1

Notes 7

Vocabulary 11

Comprehension Questions 12

Discussion Questions 14

Exercises 14

Translation 14

Writing 15

Further Reading 16

Case Study of Boeing Company 16

Terms 18

Synergy 18

Delphi Analysis 19

Profile 19

Henri Fayol 19

References 23

Lesson Two 24

Text 24

Management:Functions and Skills 24

Notes 29

Vocabulary 33

Comprehension Questions 34

Discussion Questions 36

Exercises 36

Translation 36

W riting 37

Further Reading 37

Case Study of Southwest Airlines 37

Terms 41

Management Control Systems 41

Organizational Environment 43

Profile 44

Robert Dickenson 44

References 46

Lesson Three 47

Text 47

Decision Making 47

Notes 53

Vocabulary 55

Conprehension Questions 56

Discussion Questions 58

Exercises 59

Translation 59

Writing 60

Further Reading 60

Case Study of Microsoft Corporation 60

Terms 63

Incentive Plans 63

Intellectual Property 65

Profile 65

Autobiography of Herbert A.Simon 65

References 70

Lesson Four 71

Text 71

Strategic Management 71

Notes 76

Vocabulary 78

Comprehension Questions 79

Discussion Questions 80

Exercises 80

Translation 80

Writing 82

Further Reading 82

Case Study of Amazoncom,Inc 82

Terms 86

Seven-S Framework 86

Mission Statement 86

Profile 87

Michael Eisner 87

References 90

Lesson Five 91

Text 91

Leadership 91

Notes 97

Vocabulary 101

Comprehension Questions 102

Discussion Questions 103

Exercises 103

Translation 103

Writing 105

Further Reading 105

Case Study of Greyhound Lines,Inc 105

Terms 108

ERG Theory 108

Human Resources Management 109

Profile 110

Jack Welch,Jr 110

References 115

Lesson Six 116

Text 116

Motivating for Performance 116

Notes 123

Vocabulary 127

Comprehension Questions 128

Discussion Questions 129

Exercises 129

Translation 129

Writing 130

Further Reading 131

Case Study of Wal-Mart Stores,Inc 131

Terms 134

Corporate Culture 134

Reward Systems 135

Profile 136

Walt Elias Disney 136

References 140

Lesson Seven 141

Text 141

Interpersonal Communication 141

Notes 148

Vocabulary 149

Comprehension Questions 150

Discussion Questions 151

Exercises 152

Translation 152

Writing 153

Further Reading 153

Case Study of Dell Computer Corporation 153

Terms 156

Corporate Communication 156

Intercultural Communication 156

Profile 157

Sam Walton 157

References 162

Lesson Eight 163

Text 163

Restaurant Management 163

Notes 176

Vocabulary 178

Comprehension Questions 179

Discussion Questions 180

Exercises 180

Translation 180

Writing 181

Further Reading 182

Case Study of McDonald's 182

Terms 185

SWOT Analysis 185

Five Forces Model 186

Profile 187

Quintet of American Restaurant Industry 2001 187

References 195

Lesson Nine 196

Text 196

Hotel Management 196

Notes 206

Vocabulary 208

Comprehension Questions 209

Discussion Questions 210

Exercises 211

Translation 211

Writing 212

Further Reading 212

Case Study of Marriott International,Inc 212

Terms 216

LBO(leveraged buyout) 216

MBO(management by objectives) 217

Profile 217

Howard Johnson 217

References 222

Lesson Ten 223

Text 223

Travel Agency Management 223

Notes 232

Vocabulary 236

Comprehension Questions 236

Discussion Questions 238

Exercises 239

Translation 239

Writing 239

Further Reading 240

Case Study of American Express Company 240

Terms 243

Chapter 11 243

Chapter 7 243

Profile 244

Thomas Cook 244

References 245

Lesson Eleven 246

Text 246

International Financial Management 246

Notes 255

Vocabulary 260

Comprehension Questions 261

Discussion Questions 262

Exercises 263

Translation 263

Writing 264

Further Reading 264

Case Study of First Union Corporation 264

Terms 267

LIBOR 267

ROI 267

Profile 268

Milton Friedman 268

References 271

Lesson Twelve 272

Text 272

Management Support Systems 272

Notes 278

Vocabulary 279

Comprehension Questions 280

Discussion Questions 281

Exercises 281

Translation 281

Writing 282

Further Reading 283

Case Study of R.H.Macy Co 283

Terms 285

EDI 285

ERP 286

Profile 287

William H.Bill Gates Ⅲ 287

References 289

Lesson Thirteen 290

Text 290

Tourism Economics 290

Notes 298

Vocabulary 304

Comprehension Questions 305

Discussion Questions 307

Exercises 307

Translation 307

Writing 308

Further Reading 308

Case Study of Harrah's Entertainment,Inc 308

Terms 312

Leading,Coincident,and Lagging Indexes(LCLg) 312

Prime Rate 314

Profile 314

John Maynard Keynes 314

References 320

Lesson Fourteen 321

Text 321

Tourism Marketing 321

Notes 327

Vocabulary 330

Comprehension Questions 330

Discussion Questions 332

Exercises 332

Translation 332

Writing 333

Further Reading 334

Case Study of Carnival Corporation 334

Terms 337

Market Segmentation 337

Marketing Plan 338

Profile 339

Philip Kotler 339

References 341

Lesson Fifteen 342

Text 342

Business Research Methods 342

Notes 350

Vocabulary 353

Comprehension Questions 353

Discussion Questions 355

Exercises 355

Translation 355

Writing 356

Further Reading 356

Case Study of EuroDisney 356

Terms 361

Hypothesis 361

Model 362

Profile 363

Chuck Y.Gee 363

References 364

Notes 365

Vocabulary 369

References 374