新编实用电子商务英语＝New Practical E-Commerce EnglishPDF电子书下载

第一章 电子商务的介绍Chapter One Introduction to E-commerce 1

Lesson One Defining E-commerce 2

Lesson Two Explore E-commerce Development 5

Lesson Three Types of E-commerce 7

Vocabulary 13

Learning and Speaking 16

After-class Exercises 18

第二章 电子商务的特点Chapter Two Characteristics of E-commerce 21

Lesson One Advantages of E-commerce 22

Lesson Two Limitations of E-commerce 26

Lesson Three Scope of E-commerce 30

Vocabulary 31

Listening and Speaking 34

After-class Exercises 35

第三章 电子商务的组成选项Chapter Three E-commerce Options 39

Lesson One Identifying E-commerce Components 40

Lesson Two Identifying E-commerce Developing Stages 43

Vocabulary 46

Listening and Speaking 49

After-class Exercises 51

第四章 电子营销Chapter Four E-marketing 54

Lesson One Identifying Marketing Issues 55

Lesson Two Marketing Research 58

Lesson Three Monitoring Customer Visits 68

Vocabulary 69

Listening and Speaking 72

After-class Exercises 73

第五章 电子支付Chapter Five Electronic Payment 76

Lesson One Defining Electronic Payments 77

Lesson Two Identifying E-Payment Options 79

Lesson Three Exploring E-Cash 81

Lesson Four Understanding Credit Card Issues 82

Lesson Five Defining MerchantAccounts 84

Lesson Six Exploring M-Commerce 86

Vocabulary 88

Listening and Speaking 91

After-class Exercises 92

第六章 客户服务Chapter Six Customer Service 96

Lesson One Customer Service Issues 97

Lesson Two Customer Service Options 99

Vocabulary 108

Listening and Speaking 108

After-class Exercises 110

第七章 电子商务安全ChapterSeven E-commerce Security 114

Lesson One E-commerce Security Threats 115

Lesson Two Security Measures and Enforcements for E-commerce 121

Vocabulary 128

Listening and Speaking 130

After-class Exercises 132

课文翻译与练习答案 137

第一章 课文翻译 137

第一章 练习答案 142

第二章 课文翻译 143

第二章 练习答案 148

第三章 课文翻译 149

第三章 练习答案 153

第四章 课文翻译 154

第四章 练习答案 162

第五章 课文翻译 163

第五章 练习答案 168

第六章 课文翻译 169

第六章 练习答案 174

第七章 课文翻译 174

第七章 练习答案 181

参考文献 183