商务英语写作PDF电子书下载

Unit 1 Business Writing/Written Business Communication 1

Text A:Art of Writing 3

Text B:Business Writing ＆ Business Writing in English 6

Text C:Business Writing Process 10

Unit 2 Employment-Related Writings 19

Text A:Résumé Writing 20

Text B:Résumés Cover Letter Writing 25

Text C:Other Letters Concerning Employment 27

Unit 3 Memo and Letter Writing 41

Text A:Basics of Memos and Business Letters 42

Text B:8 C's for Message Formation 51

Text C:Writing Short Documents 70

Unit 4 Meeting Documentation 102

Text A:Meeting Planning and Preparation 103

Text B:Conducting a Meeting and Taking Minutes 105

Text C:Following-up and Minutes Processing 109

Unit 5 Oral Communication in the Workplace 115

Text A:Interpersonal Communication 116

Text B:Group Communication 127

Text C:Oral Presentation 138

Unit 6 Business Documentation 151

Text A:Anatomy of Business Documentation 152

Text B:Strategic Plan Documentation 163

Text C:Writing Procedures 171

Unit 7 Business Plan Writing 184

Text A:Business Planning 185

Text B:Elements of a Business Plan 187

Text C:Deploy and Control a Business Plan 198

Unit 8 Business Proposal Writing 204

Text A:Basics of Business Proposal Writing 205

Text B:Generic Structure in Proposals 211

Text C:Managing the RFP Process 224

Unit 9 Business Report Writing 230

Text A:Form and Function of Business Reports 231

Text B:Defining and Researching Business Reports 241

Text C:Common Business Reports 250

Unit 10 Contract Writing 261

Text A:What Is a Contract? 262

Text B:Anatomy of a Contract 269

Text C:Contracting Management 278

References 292