管理英语教程PDF电子书下载

Unit 1 Introduction to Scientific Management 1

Additional Reading 8

The Scientific Method and Model Classification 8

Unit 2 Skills of an Effective Administrator 13

Additional Reading 20

Management and Ieadership 20

Unit 3 Maximizing Shareholder Wealth as the Primary Goal—Foundation Concept 25

Additional Reading 33

Maximization of Shareholder Wealth—Managerial Strategies 33

Unit 4 Alternative Strategies of PepsiCo 37

Additional Reading 43

Converting Strategy to Operational Reality 43

Unit 5 Total Quality and Management 48

Additional Reading 56

Harley-Davidson's Near Death and Quality Rebirth 56

Unit 6 About consumer behavior 60

Additional Reading 66

"Touchy-Feely"Research into Consumer Motivations 66

Unit 7 Nike:It's Not So Much the Shoes But Where They Take You 69

Additional Reading 75

Great Salespeople:Drive,Discipline,and Relationship-Building Skills 75

Unit 8 Logistics Management 79

Additional Reading 86

Price Competition in logistics 86

Unit 9 Human Resource Management:an overview 90

Additional Reading 98

Tomorrow's HR Today New Management Practices 98

Unit 10 Personality and Organizational Behavior 103

Additional Reading 109

Policies and Organization in the UPS 109

Unit 11 Performance Appraisal 114

Additional Reading 121

Establishing Balance Scorecards 121

Unit 12 Five Techniques for Full-cycle Cost Management 126

Additional Reading 134

Managing Operations 134

Unit 13 Emergency of Information System 138

Additional Reading 144

The Value and Cost of Information 144

Unit 14 What's Electronic Commerce? 148

Additional Reading 155

Electronic Payment 155

Unit 15 Type and Patterns of Innovation 159

Additional Reading 166

Going Solo and Collaboration 166

Unit 16 Introduction to Risk 170

Additional Reading 179

Risk Retention 179

Appendix Ⅰ Reference Translation of Texts 183

Appendix Ⅱ Key to the Exercise 211

Appendix Ⅲ Tapescripts 233

Appendix Ⅳ Glossary 249