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财经专业英语教程
财经专业英语教程

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  • 电子书积分:12 积分如何计算积分?
  • 作 者:宋德富,孙正峰主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2010
  • ISBN:9787040289598
  • 页数:314 页
图书介绍:
《财经专业英语教程》目录

Unit 1 1

Passage The Top 10 Leadership Qualities 1

Passage for Reading Leading vs.Managing 9

Unit 2 14

Passage Knowledge and Change Management 14

Passage for Reading Talking Management 23

Unit 3 27

Passage Timeless Management Laws 27

Passage for Reading Mastering Yourself 35

Unit 4 40

Passage The Goal of Financial Management 40

Passage for Reading 5 Influential Business Models 48

Unit 5 53

Passage Marketing 53

Passage for Reading Internet Marketing Basics 61

Unit 6 66

Revision(Ⅰ) 66

Unit 7 74

Passage Basic Types of Socioeconomic System 74

Passage for Reading Changing Socioeconomic System 82

Unit 8 88

Passage Economics—a Surprisingly Broad Subject 88

Passage for Reading Macroeconomic Analysis 97

Unit 9 102

Passage Stocks Basics 102

Passage for Reading A Stock Market Crash 110

Unit 10 116

Passage Benefits and Risks Associated with Bonds 116

Passage for Reading Diagnosing Depression 122

Unit 11 127

Passage Deflation vs Inflation 127

Passage for Reading Giants Of Finance:John Maynard Keynes 136

Unit 12 143

Revision(Ⅱ) 143

Unit 13 156

Passage International Trade Organizations 156

Passage for Reading Globalization 164

Unit 14 168

Passage What Is the WTO 168

Passage for Reading Understanding the WTO:basics 180

Unit 15 186

Passage A Brief History of the International System of Payments(Ⅰ) 186

Passage for Reading A Brief History of the International System of Payments(Ⅱ) 196

Unit 16 200

Passage Alternative International E-commerce Payment Solutions 200

Passage for Reading Challenges to a"Cashless"World 208

Unit 17 214

Passage International Foreign Currency Exchange Services 214

Passage for Reading The Foreign Exchange Market 222

Unit 18 225

Revision(Ⅲ) 225

附录1 总词汇表 235

附录2 财经英语翻译技巧 273

附录3 主课文参考译文 292

主要参考网站 314

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