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CHAPTER ONE Introduction to News and the Medium 1

Ⅰ．News 1

Ⅱ．News Values 2

Ⅲ．Hard News and Soft News 6

Ⅳ．Media 7

Ⅴ．Newspapers and Magazines in USA and UK 11

Ⅵ．News Agency 20

CHAPTER TWO Introduction to Sections of Medium 27

Sections of a Newspaper 27

CHAPTER THREE Understanding News Headline 40

Ⅰ．Knowing Newspaper Headline 40

Ⅱ．Features of the English Newspaper Headline 42

Ⅲ．News Headline Grammar 50

Ⅳ．Rhetorical Devices Of English Newspaper Headline 51

Ⅴ．Different Types of Newspaper Headline 57

Ⅵ．Headline Vocabulary 59

CHAPTER FOUR Reading News Lead 78

Ⅰ．News Lead and Summary Sentence 78

Ⅱ．Direct Lead 78

Ⅲ．Delayed Lead 81

Ⅳ．The Inverted Pyramid Form 86

Ⅴ．Understanding News Lead 89

CHAPTER FIVE Different News Types 99

Ⅰ．News Types 99

Ⅱ．The Layout of Newspaper 112

CHAPTER SIX Advertisement Reading 117

Ⅰ．Features of Advertising English 117

Ⅱ．Classified Advertisements 130

Ⅲ．Cultural Differences in Advertising Texts 137

CHAPTER SEVEN Methods of News Reading 144

Critical Reading 144

CHAPTER EIGHT Introduction to Internet News Reading 158

Ⅰ．The Superiority of Internet as a Mass Medium 158

Ⅱ．Linguistic Features of Internet News 159

Ⅲ．The Iayout of Newspaper Website 168

Ⅳ．How to Search News on the Internet 171

CHAPTER NINE English-Chinese News Translation 176

Ⅰ．Translating News Headlines 176

Ⅱ．Translating News Leads 180

Ⅲ．Translating News Body 182

Ⅳ．Cultural Awareness in English-Chinese News Translation 185

CHAPTER TEN Introduction to English Newspaper Formats 193

Ⅰ．Broadsheet 193

Ⅱ．Tabloid—A sensational,Gossip-filled Newspaper 200

Ⅲ．Compact Newspaper—Tabloid Format Newspaper 202

Ⅳ．Berliner(format) 204

Ⅴ．Switch to Smaller Sizes 205

CHAPTER ELEVEN New Media 214

Ⅰ．Interactivity and New Media 214

Ⅱ．Microblog—an Information Platform of New Media Era 215

Ⅲ．Twitter ＆ Sina's Weibo 216

Ⅳ．Viber and Wechat 220

Ⅴ．Newspapers in New Media Context 221

CHAPTER TWELVE Making a Newspaper 235

Ⅰ．Technical Support 235

Ⅱ．Making Your Own Classroom Paper 239

Ⅲ．Resources 240