商务英语入门＝INTRODUCTION TO BUSINESS ENGLISHPDF电子书下载

Unit One Brief Introduction to Business English 1

Text A Business and Business English 1

Text B Characteristics of Business English 3

Unit Two Business Etiquette 16

Text A Business Etiquette 16

Text B Table Manners and Culture Differences 20

Text C Dress for Business Success 25

Unit Three Business Advertising 34

Text A Introduction to Advertising 35

Text B Characteristics of Advertising Language 39

Unit Four Business English Conversation 52

Text A Business English Conversation Theory 52

Text B Active Listening Keeps Conversation Going 55

Unit Five Business Negotiation 68

Text A Business Negotiation 68

Text B Basic Rules of Business Negotiation 70

Unit Six Job Interview 84

Text A Introduction to Job Application Letter 84

Text B How to Write a Resume? 87