国际商务英语教程 第2版PDF电子书下载

Lesson One Forms of International Business 1

Lesson Two The Importance of International Trade to Economic Development 14

Lesson Three Nontariff Barriers to Trade 26

Lesson Four The Export Process 37

Lesson Five Sales Channels in International Trade 49

Lesson Six International Commercial Terms 61

Lesson Seven Export Shipping and Insurance 74

Revision Exercises（LL．1-7） 85

Lesson Eight Export Documentation 92

Lesson Nine International Commercial Payments 103

Lesson Ten Some Understanding of Countertrade 114

Lesson Eleven Some Methods for Selling Know-how 124

Lesson Twelve International Trade in Services 134

Lesson Thirteen Federal Express Expands Services Internationally 144

Lesson Fourteen Motives for International Investments 154

Revision Exercises（LL．8-14） 165

Lesson Fifteen Multinational Corporations 173

Lesson Sixteen Types and Management Systems of Joint Ventures 184

Lesson Seventeen Shanghai：The Remarkable Place to Do Business in China 196

Lesson Eighteen How Unilever Is Making Its Investment Decisions？ 206

Lesson Nineteen The Importance of Marketing in International Operations 217

Lesson Twenty Assessing International Market Opportunity 228

Lesson Twenty-one Selection of Overseas Markets 237

Revision Exercises（LL．15-21） 247

Lesson Twenty-two Export Pricing 252

Lesson Twenty-three International Advertising 263

Lesson Twenty-four Coca-Cola s Global Marketing Strategy 272

Lesson Twenty-five What Is the Foreign Exchange Rate？ 283

Lesson Twenty-six Functions of the Foreign Exchange Market 295

Lesson Twenty-seven Theories of Exchange Rate Determination 305

Lesson Twenty-eight Eurocurrency Markets 314

Revision Exercises（LL．22-28） 325

Index of New Words Phrases 334

Index of Proper Names 348

Index of Economic Terms Expressions 352