商务英语演说PDF电子书下载

CHAPTER 1 认识商务英语演说 Business Speeches 1

Unit 1 商业英语演说的基础理论 The Basic Theories of Business Speeches 2

Unit 2 商业英语演说的种类 Three Types of Business Speeches 9

Unit 3 如何克服讲台恐惧症 How to Overcome Stage Fright 11

Unit 4 如何构思演说内容 How to plan a Speech 14

Unit 5 社交演说的礼仪与技巧 Perfecting Your Speech 18

CHAPTER 2 联谊场合致词 Ceremonial Speeches 25

Unit 1 欢迎新进人员/Greeting Newcomers 26

Unit 2 迎接外宾/Receiving Foreign Guests 30

Unit 3 欢送离职人员/Bidding Farewell 34

Unit 4 生日宴会/Birthday Party 38

Unit 5 圣诞晚会/Christmas Party 42

Unit 6 年终聚会/The Year-end Party 46

Unit 7 新年酒会/The New Year Party 50

Unit 8 烤肉聚餐/A Barbecue 54

Unit 9 祝贺升迁/A Promotion 58

Unit 10 结婚纪念日/A Wedding Anniversary 62

Unit 11 结婚喜宴/A Wedding Reception 66

Unit 12 接受颁奖/Receiving an Award 70

Unit 13 主持颁奖典礼/Offering an Award 74

Unit 14 表达谢意/Expressing Gratitude 78

Unit 15 自我介绍/Self-introduction 82

Unit 16 引介他人/Introducing Others 86

Unit 17 即席演说/Impromptu Speech 90

Unit 18 开幕典礼致词/Opening a New Branch 94

Unit 19 庆功宴/Celebrating a Success 98

Unit 20 公司周年庆/The Company Anniversary Party 102

CHAPTER 3 业务简报演说 Informative Speeches 107

Unit 1 介绍新任上司/Introducing the New Boss 108

Unit 2 介绍部门职员/Introducing the Staff 112

Unit 3 简介休闲活动 About Recreational Facilities 116

Unit 4 公司简介/Introducing the Company 120

Unit 5 企业简介/Introducing the Enterprise 124

Unit 6 新产品发表会/Exhibiting New Products 128

Unit 7 推销产品/Sales Talk 132

Unit 8 例行活动简报/The Yearly Routine 136

Unit 9 人事制度简介/Introducing Personnel Policy 140

Unit 10 产销程序报告/Production＆Distribution 144

Unit 11 公司经营哲学/The Corporate Philosophy 148

Unit 12 市调报告/Market Research 152

Unit 13 海外行销计划/Foreign Marketing Plan 156

Unit 14 成立海外分公司/The New Branch Abroad 160

CHAPTER 4 即席专题演说 Persuasive Speeches 165

Unit 1 中国人的工作观 Chinese Attitude toward Work 166

Unit 2 性别岐视/Sexual Discrimination 170

Unit 3 中美管理方式 Chinese＆American Management 174

Unit 4 劳工短缺/The Labor Shortage 178

Unit 5 环保问题/Environmental Protection 182