英语商务报告写作PDF电子书下载

前言 1

Chapter 1 Report and Report Types 报告的特征和种类 1

1.1 Definitions of the Report 3

1.2 Types of Reports 4

1.3 Short Reports 6

1.4 Big Reports 7

1.5 Consistency in the Type 9

1.6 Good for You 10

Chapter 2 Structures of Reports 英语报告的结构 13

2.1 The Shape of a Report 15

2.2 Typical Structure of Business Report 17

2.3 Outlined Structures of Major Types 21

2.4 Selecting Your Report Types 31

Chapter 3 Sample Reports 报告样本 33

3.1 A Summary Report 35

3.2 A Progress Report 36

3.3 A Problem-solving Report 37

3.4 A Market Investigation Report 41

3.5 A Project Proposal 42

3.6 A Marketing Plan 43

3.7 A Research Report 47

Chapter 4 The Target Audience 报告的目标读者 51

4.1 Who are They? 54

4.2 Who are You? 55

4.3 Reader Expectations 58

4.4 Gaining Acceptance 59

4.5 Tips on Getting Accepted 61

Chapter 5 Steps in Report Writing 报告撰写的步骤 63

5.1 The Flow Chart 66

5.2 A Practical Guide 67

5.3 Steps in a Systematic Approach 69

5.4 The “SMART” Approach 75

Chapter 6 Collecting Data and Research 收集资料 79

6.1 Types of Data 81

6.2 Research or Homework 82

6.3 Surveys and Investigations 83

6.4 Constructing the Survey Questionnaire 84

6.5 Conducting the Survey 85

6.6 Survey Subjects 86

6.7 Scale and Scope 86

6.8 Relevant Information 88

Chapter 7 Designing A Questionnaire 如何设计问卷 89

7.2 Problem Statements 91

7.1 Purpose of the Questionnaire 91

7.3 Setting Achievable Questions 92

7.4 Avoiding Leading Questions 94

7.5 Asking Specific Questions 95

7.6 Types of Survey Questions 96

7.7 Loopholes to Beware 105

Chapter 8 Resources in Chinese 利用二手资料 113

8.1 Usual Procedures 115

8.2 Common Problems 116

8.3 Clever Facelifts 119

8.4 A Case Study 121

9.1 Functions of the Introduction 131

9.2 Components of the Introduction 132

9.3 Definitions of Terms 136

9.4 Writing a Clear Problem Statement 137

Chapter 10 The Findings 报告的主体 141

10.1 An Example: Shape, Structure, and Substance of the Findings Section 143

10.2 A Systematic Organization 146

10.3 The Beginning 147

10.4 The Middle 148

10.5 The Ending 150

Chapter 11 Conclusion and Recommendation 结论和建议 153

11.1 Conclusions 155

11.2 Write a Good Conclusion 157

11.3 Recommendations 159

11.4 Write a Good Recommendation 161

Chapter 12 The Executive Summary概要和总结 167

12.1 A Special Note 169

12.2 Functions of the Summary 170

12.3 Write a Good Summary 170

Chapter 13 Formats and Formatting 格式要求和编排 175

13.1 The Cover Page 178

13.2 The Contenst Page 181

13.3 The Headings of a Report 182

13.4 Outlining and Division 184

13.5 Layouts of a Report 186

13.6 Punctuation Notes 188

Chapter 14 Language Issues 报告的语言问题 193

14.1 General Expectations 195

14.2 Specific Issues 200

Chapter 15 Types of Visuals 图表的种类和制作 205

15.1 Important Tools 207

15.2 Common Types of Visuals 209

Selected Bibliography 216