商展英语PDF电子书下载

第一章 展前Before the Show 1

Unit 1 Getting Useful Information through Different Channels 寻找商展信息 1

Unit 2 Checking the Cost of Attendance 查询参展费用 7

Unit 3 Arranging Shipping for the Exhibits 安排展品的运送 12

Unit 4 Making Travel Arrangements 安排旅程 15

Unit 5 Making Preparations for the Show 展前准备 23

Unit 6 Cancellation of Attendance to the Show 取消参展 28

Unit 7 Making Contact with Exhibitors 与其他参展单位联系 31

Unit 8 Sharing a Booth 建议共用摊位 35

Unit 9 Hiring on Interpreter 雇佣翻译 39

第二章 展中 During the Show 45

Unit 1 First Day of the Show 开展第一天 45

Unit 2 Collecting Information on Overseas Markets 收集国外市场资讯 50

Unit 3 Guide to the Exhibition Hall(At the Visitor s Registration) 展厅简介 56

纺织服装展厅 60

Unit 4 Reception at the Hall 展厅接待 60

Unit 5 Information about the Products 产品介绍 65

Unit 6 Sales Presentation/ Demonstration 产品演示 69

Unit 7 Price Negotiation 价格商谈 77

电子及家用电器展厅 82

Unit 8 Reception at the Hall 展厅接待 82

Unit 9 Sales Presentation/Demonstration 产品演示 88

Unit 10 Buyer s Response 买主的反应 92

Unit 11 Price Negotiation 价格商谈 98

Unit 12 Entertainment 休闲场所 105

Unit 1 Last Day of the Show 展示的最后一天 110

第三章 展毕 After the Show 110

Unit 2 Thanking the Appropriate People 向相关人员致谢 113

Unit 3 Checking Out 办理结束手续 117

Unit 4 Follow-up of Contacts 展后联络 121

Unit 5 Analyzing the Productivity of the Show 分析参展成效 132

第四章 外贸业务洽谈环节 The Procedure of Business Negotiations 140

Unit 1 The preliminary Talk:meeting a new client 首次商务谈话：会晤新客户 141

Unit 2 General Business Discussion 一般商务洽谈 154

Unit 3 Self-recommendation Introduction 商务活动自我介绍 161

Unit 4 Introduction of the Business Activities 公司以及经营范围介绍 168

Unit 5 Inquiry and Offer 询盘，报盘 176

Unit 6 Products Introduction Sales Promotion 产品介绍与促销 185

Unit 7 Shortage of Supply,Goods are not Available 暂缺货 190

Unit 8 Tour the Factory 工厂参观 194

Unit 9 Placing Orders 订购 204

Unit 10 Shipment 装运 210

Unit 11 Payment 支付 233

Unit 12 Insurance 保险 242

Unit 13 Price 价格 248

Unit 14 Signing the Contract 签订合同 259

Unit 15 Complaints,Disputes Claims 换怨、争议和索赔 269

第五章 其他贸易方式Other Forms of Trade Activities 287

Unit 1 Agency 代理制 287

Unit 2 Joint Venture 合营企业 297

Unit 3 The Processing Assembling Trade 加工贸易 307

Unit 4 Compensation Trade 补偿贸易 313