旅游学原理与实践PDF电子书下载

0 An Introduction to Tourism 2

PART 1 TOURISM DEMAND 27

1 Managing Tourism Demand 30

2 Tourism Consumer Behaviour 42

3 Measuring Demand for Tourism 72

4 Tourism Demand Determinants and Forecasting 96

PART 2 THE TOURISM DESTINATION 125

5 The Economic Impact of Tourism 128

6 The Environmental Impact of Tourism 160

7 The Socio-cultural Impact of Tourism 186

8 Sustainable Tourism 214

9 Tourism and Development Planning 244

10 Tourism under Crises 278

PART 3 THE TOURISM SECTOR 303

11 Attractions 308

12 Accommodation 342

13 Intermediaries 372

14 Transportation 404

15 Public Sector and Policy 438

16 Destinations 474

PART 4 MARKETING FOR TOURISM 505

17 Managing Marketing for Tourism 510

18 Marketing Planning 546

19 Marketing Mix Applications 576

20 Information Technology in Tourism 622

PART 5 TOURISM FUTURES 655

21 The Future of Tourism 658

Glossary 681