经管英语PDF电子书下载

Part One Economics 经济学篇 3

Unit 1 Principles of Economics 3

Lesson 1 The Fundamentals of Economics 3

Lesson 2 Brief Introduction to Macroeconomics 12

Unit 2 International Trade 23

Lesson 1 The Principle of Comparative Advantage 23

Lesson 2 Principles of the Trading System 33

Unit 3 Finance 43

Lesson 1 The Federal Reserve 43

Lesson 2 The Nature of Insurance-What Is Insurance? 56

Unit 4 New Economy 68

Lesson 1 Youths Dream of Easy,Online Wealth 68

Lesson 2 Dot-coms Losing Their Wizards 73

Unit 5 China Economy 81

Lesson 1 Five-Year Planners Open Up to the People 81

Lesson 2 IT in Driving Seat of China＇s Economy 85

Part Two Management 管理篇 95

Unit 6 Principles of Management 95

Lesson 1 Management Defined 95

Lesson 2 What Do Managers Do? 105

Lesson 1 What is Marketing? 114

Unit 7 Marketing:Creating Value for Customers 114

Lesson 2 Steps in the Process of Segmentation 121

Unit 8 Strategic Management 131

Lesson 1 Introduction to Strategy and Strategic Management 131

Lesson 2 Vocabulary of Strategic Management 139

Unit 9 Human Resource Management 149

Lesson 1 Maslow＇s Needs Hierarchy Theory 149

Lesson 2 Power 157

Lesson 1 The Internationalization Process 164

Unit 10 International Management 164

Lesson 2 Global Sourcing Strategy:R D,Manufacturing,and Marketing Interfaces 171

Part Three Business Communication 商务沟通篇 187

Unit 11 Business Writing 187

Lesson 1 How to Write a Business Letter 187

Lesson 2 How to Write a Résumé 193

Unit 12 Job Interview 201

Lesson 1 Interviewing for Employment 201

Lesson 2 Follow-Up Letters and Other Employment Documents 207

后记 216