大学商贸英语商务专业教程PDF电子书下载

UNIT ONE INTERNATIONAL FINANCE 1

Lesson One International Finance 2

Lesson Two The Balance of Payments 12

Lesson Three Germany’s Balance of Payments Accounts 22

Lesson Four The Foreign Exchange Rate 35

Lesson Five The Current Banking Industry in China 46

Lesson Six RMB Adapted to WTO Needs 59

Lesson Seven Foreign Exchange 69

Lesson Eight The Eurocurrency Market 81

Lesson Nine The International Monetary Fund 92

UNIT TWO INTERNATIONAL BUSINESS LAW 104

Lesson One Contract Law 105

Lesson Two Company Law 120

Lesson Three Bills of Exchange Law 137

Lesson Four Intellectual Property Law 154

Lesson Five Product Liability Law 172

UNIT THREE INTERNATIONAL MARKETING 185

Lesson One The Concept of International Marketing 186

Lesson Two International Market Segmentation 196

Lesson Three International Marketing Research and Steps 206

Lesson Four Distribution Strategies 218

Lesson Five Promotion Strategies 229

Lesson Six Pricing Strategies 240

Lesson Seven International Marketing Planning and Organizing 252

UNIT FOUR E-COMMERCE 263

Lesson One What Is E-Commerce？ 264

Lesson Two E -Trends 277

Lesson Three Key Applications of E-Commerce 291

Lesson Four The Effect of E-Commerce 305

Lesson Five The Framework of Electronic Commerce 318

References 332