商务英语阅读 上 第3版PDF电子书下载

Unit 1 International Trade 1

Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks 6

Fast Reading Ⅱ EU and US Edge Toward Trade Deal 8

Unit 2 Settling Disputes—The WTO's Unique Contribution 11

Fast Reading Ⅰ Integrated Negotiation 16

Fast Reading Ⅱ Landmark WTO Agreement 18

Unit 3 Globalization and Its Impact on the Business 23

Fast Reading Ⅰ Population and Globalization 29

Fast Reading Ⅱ World Bank Says Global Economy at Turning Point 31

Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB？ 35

Fast Reading Ⅰ Renminbi Internationalization—A Delicate Issue 40

Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 2013 42

Unit 5 Don't Fence Me Out！ 47

Fast Reading Ⅰ Free Trade Agreement Opens Door 53

Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry 56

Unit 6 China， Dumping or Not 59

Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US 65

Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle 67

Unit 7 The Force Behind the Nike Empire 71

Fast Reading Ⅰ Walmart and the Middle Class， Sinking Together 76

Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town 79

Unit 8 Regional Economic Integration 83

Fast Reading Ⅰ China ASEAN to See Closer Economic Ties 89

Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation，Not Conflict， to Region 91

Unit 9 Environment， Trade， and Investment 95

Fast Reading Ⅰ Animal Trafficking： Wildlife Trade Crisis Talks Held 99

Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event 101

Unit 10 Negotiation Skills and Strategies 105

Fast Reading Ⅰ Business Is Negotiation 110

Fast Reading Ⅱ French Negotiating Style 113

Unit 11 “Toyota” of China 117

Fast Reading Ⅰ Kodak to Slash 3，000 More Jobs as It Wraps up Overhaul 122

Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017 124

Unit 12 The Survival of the Old Brands 129

Fast Reading Ⅰ Coca Cola Falls Short as Consumers Bypass Soft Drinks for Healthier Options 134

Fast Reading Ⅱ Pu'er： The Tea that Changed a County 136

Unit 13 E-commerce： Doing Business Online 139

Fast Reading Ⅰ Going Shopping？ Go Global！ 144

Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal 146

Unit 14 China's Door Now Wide-Open for Foreign Banks 151

Fast Reading Ⅰ Bank Gets Nod for Joint Venture 156

Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone 158

Unit 15 Known Brands Acquiring Name Recognition 163

Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India 168

Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm 170

Unit 16 Multinational Companies 173

Fast Reading Ⅰ Shares in Apple Rise After IPhone Deal with China Mobile 178

Fast Reading Ⅱ Landmark Sold to Chinese Buyer 180

References 184