现代商务英语阅读教程PDF电子书下载
- 电子书积分:10 积分如何计算积分?
- 作 者:李全福,李永宁主编
- 出 版 社:天津:天津大学出版社
- 出版年份:2011
- ISBN:9787561837924
- 页数:244 页
Unit One Operations Strategy 1
Part One Theory 1
Text A Operations Strategy—an Overview 1
Text B Competitive Priorities 8
Part Two Practice 14
Part Three Supplement 20
Four Steps to Find New Customers 20
Unit Two Corporate Culture 23
Part One Theory 23
Text A Culture:Your Environment for People at Work 23
Text B How Toyota Is Rejuvenating the Idea of Corporate Culture 29
Part Two Practice 34
Part Three Supplement 40
Create a Positive Corporate Culture 40
Unit Three Human Resource Management 43
Part One Theory 43
Text A Human Resource Management 43
Text B Performance Appraisal 49
Part Two Practice 55
Part Three Supplement 62
“Peter”and“Deborah”Are Top CEO Names 62
Unit Four International Marketing 65
Part One Theory 65
Text A Marketing 65
Text B Internet Marketing 71
Part Two Practice 76
Part Three Supplement 81
Web Marketing Strategy 81
Unit Five E-commerce 84
Part One Theory 84
Text A Electronic Commerce 84
Text B Online Shopping 91
Part Two Practice 96
Part Three Supplement 102
Selling Online Can Create New Income Streams 102
Unit Six Financing 105
Part One Theory 105
Text A Corporate Finance 105
Text B Asian-Pacific Companies Take Equities Route to Refinance 111
Part Two Practice 117
Part Three Supplement 123
China’s Banks in Drive to Boost Funds 123
Unit Seven Foreign Exchange Market 126
Part One Theory 126
Text A Foreign Exchange Market 126
Text B World Bank and IMF at Odds over Hot Money Flows 132
Part Two Practice 137
Part Three Supplement 143
The Dispute of the Exchange Rate between USA and China 143
Unit Eight International Logistics 146
Part One Theory 146
Text A Logistics 146
Text B Supply Chain Management 153
Part Two Practice 158
Part Three Supplement 164
DHL Signs EUR 17m.Contract with Skanska 164
Unit Nine International Trade 167
Part One Theory 167
Text A International Trade 167
Text B Economics of Free Trade 173
Part Two Practice 178
Part Three Supplement 184
Trade Barriers 184
Unit Ten Cross-cultural Communication 186
Part One Theory 186
Text A Potential Hot Spots in Cross-cultural Communication 186
Text B Cross-cultural Solutions for International Business 191
Part Two Practice 196
Part Three Supplement 202
Communicating in a Diverse Workplace 202
Unit Eleven Improvement and Innovation 205
Part One Theory 205
Text A Business Process Improvement 205
Text B Business Innovation 211
Part Two Practice 215
Part Three Supplement 221
Innovation Can Reduce Impact of Global Crisis 221
Unit Twelve Intellectual Property 224
Part One Theory 224
Text A What Is Intellectual Property? 224
Text B Patent and/or Trademark That New Product 231
Part Two Practice 236
Part Three Supplement 242
US and UK Highlight Progress on Patents Cooperation 242
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