国际商务管理PDF电子书下载

Part Ⅰ For Students 3

Unit One International Business Environment 3

1.1 Economic Conditions 4

1.2 Industry Conditions 18

1.3 Global Conditions 23

Unit Two　Foundations of Management 37

2.1 Defining Management 40

2.2 The Essence of Management 43

2.3 The Development of Management Thoughts 55

Unit Three　Strategic Management 72

3.1 Strategy and Strategic Management 75

3.2 The Strategic Management Process 78

3.3 Levels of Strategy 90

Unit Four　Business Organizations 104

4.1 Business Planning 106

4.2 Organization Charts and Organization Structure 113

4.3 Forms of Business Ownership 122

Unit Five　Organizational Culture 136

5.1 Getting to Know Organizational Culture 138

5.2 Identifying Types of Organizational Culture 142

5.3 Learning to Read Organizational Culture 149

5.4 Diagnosing Organizational Culture 156

Unit Six Management Communication 167

6.1 Introduction to Communication 169

6.2 Organizational Communication 177

6.3 Communication as a Manager 188

Unit Seven Operations Management 197

7.1 Definition and Strategies of Operations Management 199

7.2 Operations Controls 208

7.3 Production Processes and Technology 215

Unit Eight Human Resources Management 224

8.1 Introduction 226

8.2 Human Resources Management Activities 230

8.3 Environmental Concerns and Current Issues 248

Unit Nine　Financial Management 257

9.1 Accounting and Financial Analysis 258

9.2 Financing 267

9.3 Business Expanding 277

Unit Ten　Marketing Management 289

10.1 Developing and Pricing Products 291

10.2 Distributing Products 303

10.3 Promoting Products 312

Unit Eleven　Management Information System 326

11.1 Introduction to MIS 329

11.2 MIS Resources 335

11.3 Reengineering 348

Unit Twelve　Project Management 358

12.1 Introduction to a Project 360

12.2 Project Life Cycle 368

12.3 Project Management 382

Appendix 1 Business Terms Bank（词汇总表） 392

Appendix 2 References 408

Overall structure for elements 413

Aims 413

Assessment Guidance 413

Part Ⅱ For Teachers 413

Assessment Procedures and Methods 414

Demonstrating Knowledge and Understanding 421

Roles of Candidate/Assessor/Internal Verifier 421

Grading System 423

Assessment Records for Unit One 425

Assessment Records for Unit Two 429

Assessment Records for Unit Three 433

Assessment Records for Unit Four 437

Assessment Records for Unit Five 441

Assessment Records for Unit Six 445

Assessment Records for Unit Seven 449

Assessment Records for Unit Eight 453

Assessment Records for Unit Nine 457

Assessment Records for Unit Ten 461

Assessment Records for Unit Eleven 465

Assessment Records for Unit Twelve 469