商务英语综合教程 3-4 教师用书PDF电子书下载

第三册 2

Unit One Keys to Being a Successful Entrepreneur 2

Unit Two Office Politics 9

Unit Three Real Work at Home Jobs 17

Unit Four Employee Turnover 26

Unit Five Customer Management 34

Unit Six Market Expansion 43

Unit Seven Localization Strategy 51

Unit Eight Monopoly 58

Unit Nine Global Tourism 66

Unit Ten Green Business 73

Unit Eleven The Beauty Industry 80

Unit Twelve A Return to Thrift 88

第四册 98

Unit One Franchise Business 98

Unit Two The Real Estate Business 107

Unit Three Security in E-Commerce Era 114

Unit Four Credit Card 122

Unit Five Creation of Corporate Culture 128

Unit Six Cultural Difference in Business 134

Unit Seven Mergers ＆ Acquisitions 141

Unit Eight Telecommuting 147

Unit Nine Business and Customer-centeredness 155

Unit Ten Business Ethics 163

Unit Eleven Corporate Social Responsibility 170

Unit Twelve Piracy 180