电子商务专业英语PDF电子书下载

Unit 1 Overview of Electronic Commerce 1

Part One Foundation of EC 1

Unit 2 The Internet,Intranet and Extranet 11

Unit 3 Introduction of Electronic Marketing 21

Unit 4 Procedure for Internet Shopping 29

Part Two Applications of EC 36

Unit 5 Business-to-Business Electronic Commerce 36

Unit 6 Business-to-Consumer Electronic Commerce 47

Unit 7 Auctions 57

Unit 8 Market Research and Intelligent Agents 65

Unit 9 Advertisement in EC 73

Unit 10 Electronic payments and protocols 81

Part Three Infrastructure and EC Support Services 81

Unit 11 Primary Electronic Payment Systems for EC 87

Unit 12 Typical Business Models of Electronic Marketing 96

Unit 13 One-to-one Marketing 105

Unit 14 Supply Chain and Their Management 113

Unit 15 ERP,Supply Chain and EC 122

Unit 16 Security in EC 130

Part Four Legal,Ethical and Economical Issues in EC 139

Unit 17 Legal and Ethical issues in Internet 139

Unit 18 Some Issues in Digital Economy and Success Factors 148

Index 156

References 163