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酒店管理英语
酒店管理英语

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:纪可主编
  • 出 版 社:北京:国防工业出版社
  • 出版年份:2006
  • ISBN:7118045284
  • 页数:234 页
图书介绍:本书介绍了酒店管理英语,涉及酒店管理的新观念、新思路和新做法等。
《酒店管理英语》目录

CHAPTER 1 Introduction 1

1.Travel in History 2

2.The Transportation Revolution 4

3.About Hospitality Industry 8

CHAPTER 2 Service Makes Difference 13

1.What Is Service? 14

2.Characteristics of Services 17

3.Strategic Planning 22

4.The Strategic Service Vision 27

5.Keys to Delivering Good Service 31

CHAPTER 3 Understanding the World of Hotels 44

1.Hotel Industry 45

2.Hotel Guests 47

3.Hotel Categories 49

CHAPTER 4 Hotel Organization 62

1.How Is a Hotel Organized? 63

2.Revenue Centers 66

3.Cost Centers 75

CHAPTER 5 Managing and Leading Hospitality Enterprises 89

1.A Manager's Job 90

2.The Importance of Leadership 94

Appendix Eight Managerial/Leadership Roles 102

CHAPTER 6 Managing Human Resources 112

1.Labor Trends 113

2.Human Resources Programs 114

CHAPTER 7 Marketing Hospitality 132

1.The Marketing Concept 133

2.Sales Management 142

3.Advertising 142

4.Public Relations 143

5.Sales Promotion 145

CHAPTER 8 Hotel Contracts and Agreement 154

1.Development of Hotel Chains 155

2.Franchising Is Big Business 156

3.Why Management Companies Exist 164

4.Management Contracts 164

5.Joint Venture 167

6.Hotel Consortia 169

CHAPTER 9 Cost Control 175

1.Costing Concept 176

2.The Impact of Cost Structure on Profitability 184

CHAPTER 10 Global Competition and the Future 199

1.Long-term Tourism Growth Trends 200

2.Tourism Growth in Asia and the Pacific 204

3.Technology and Automation 207

4.Tourism and the Environment 211

5.Mergers,Acquisitions,Cooperative Arrangements 213

Appendix 1 222

Appendix 2 227

Reference Books 233

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