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外贸英语写作  上
外贸英语写作  上

外贸英语写作 上PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:左章金编
  • 出 版 社:广州对外贸易学院外语教学部
  • 出版年份:1984
  • ISBN:
  • 页数:206 页
图书介绍:
《外贸英语写作 上》目录

Part Ⅰ:General Instructions 1

1.Effective Writing 2

2.Language and Style 9

3.Layout of a Business Letter 18

4.The Telegram 32

Part Ⅱ:Routine Business Communications 39

5.Enquiries 41

6.Offers and Quotations 51

7.Confirmation and Acceptance 64

8.Performance of Contract 75

9.Ceneral Review for Part Ⅱ 89

Part Ⅲ:Bargaining and Claims 99

10.Counter-offer and Bargaining 101

11.A Case of Bargaining 116

12.The Telex 134

13.Claims and Disputes 143

14.Claims and Disputes(Continued) 172

Part Ⅳ:Advertisements and Sales Letters,etc 194

15.General Principles for Persuasive Messages 196

16.Study of Specimens—Advertisements 207

17.Study of Speoimens—Sales Letters,etc 227

Part Ⅴ:Establihment and Extension of Businsss Relations 264

18.Establishing Contact and Credit Inquiry 265

19.Official and Business Visits 278

Part Ⅵ:Contracts and Agreements 292

20.An Analytical Study 294

21.Specimens 329

Part Ⅶ:Social Communications and Functions 354

22.Social Letters 355

23.Formal Invitations and Invitation Cards 380

24.Speeches and Celebration Messages 399

Appendices: 1

Ⅰ.Short Expressions for Use in Telegrams 1

Ⅱ.Abbreviations Used in Telexes 7

Ⅲ.Hints and Service Codes 19

Ⅳ.Short Expressions for Use in Telexes and Telegrams 23

Glossary 36

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