外贸英语写作 上PDF电子书下载

Part Ⅰ：General Instructions 1

1．Effective Writing 2

2．Language and Style 9

3．Layout of a Business Letter 18

4．The Telegram 32

Part Ⅱ：Routine Business Communications 39

5．Enquiries 41

6．Offers and Quotations 51

7．Confirmation and Acceptance 64

8．Performance of Contract 75

9．Ceneral Review for Part Ⅱ 89

Part Ⅲ：Bargaining and Claims 99

10．Counter-offer and Bargaining 101

11．A Case of Bargaining 116

12．The Telex 134

13．Claims and Disputes 143

14．Claims and Disputes(Continued) 172

Part Ⅳ：Advertisements and Sales Letters,etc 194

15．General Principles for Persuasive Messages 196

16．Study of Specimens—Advertisements 207

17．Study of Speoimens—Sales Letters,etc 227

Part Ⅴ：Establihment and Extension of Businsss Relations 264

18．Establishing Contact and Credit Inquiry 265

19．Official and Business Visits 278

Part Ⅵ：Contracts and Agreements 292

20．An Analytical Study 294

21．Specimens 329

Part Ⅶ：Social Communications and Functions 354

22．Social Letters 355

23．Formal Invitations and Invitation Cards 380

24．Speeches and Celebration Messages 399

Appendices: 1

Ⅰ．Short Expressions for Use in Telegrams 1

Ⅱ．Abbreviations Used in Telexes 7

Ⅲ．Hints and Service Codes 19

Ⅳ．Short Expressions for Use in Telexes and Telegrams 23

Glossary 36