工商导论 高教版 辅导用书PDF电子书下载

目录 1

Chapter One Setting Up a Business 1

Chapter Two Marketing:an Overview 22

Chapter Three Products and Pricing 36

Chapter Four Channels of Distribution 54

Chapter Five Promotion 70

Chapter Six Money and Banking 86

Chapter Seven Financing 104

Chapter Eight Accounting 122

Chapter Nine The Securities Market 140

Chapter Ten Risk Management and Insurance 155

Chapter Eleven Business Law 173

Chapter Twelve International Business 194

Chapter Thirteen Managing Business Enterprises 213

Chapter Fourteen Human Resources Management 233

Chapter Fifteen Motivation and Leadership 250

Chapter Sixteen Managing Information 271

Chapter Seventeen The Environment and Responsibilities 291

Chapter Eighteen Careers in Business 313