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Unit 1 Logistics and Management 1

Part Ⅰ In-Class ReadingPassage:The Mission of Logistics Management 1

Case One:The Supply of Chain and Competitive Performance 8

Part Ⅱ After-Class ReadingCase Two:Holistic Supply Chain Management of Li & Fung 14

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 18

Ⅱ．Know-How 19

Unit 2 Logistics Network Configuration 20

Part Ⅰ In-Class ReadingPassage:Features of a Network Configuration 20

Case One:Nokia Group of Companies 27

Part Ⅱ After-Class ReadingCase Two:Supply Line Management of Nokia Mobile Phones 34

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 37

Ⅱ．Know-How 38

Unit 3 Measuring Logistics Costs and Performance 39

Part Ⅰ In-Class ReadingPassage:The Concept of Total Cost Analysis 39

Case One:Principle of Logistics Costing 45

Part Ⅱ After-Class ReadingCase Two:Direct Product Profitability and Merchandising 50

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 53

Ⅱ．Know-How 55

Unit 4 Coordinated Product and Supply Chain Design 56

Part Ⅰ In-Class ReadingPassage:Mass Customization 56

Case One:National Bicycle and Dell Company 64

Part Ⅱ After-Class ReadingCase Two:The DeskJet Supply Chain 70

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 73

Ⅱ．Know-How 75

Unit 5 Supply Chain Re-Engineering 76

Part Ⅰ In-Class ReadingPassage:Supply Chain Re-Engineering 76

Case One:Motorola's Strategic Alliance with United Parcel Service(Ⅰ) 83

Part Ⅱ After-Class ReadingCase Two:Motorola's Strategic Alliance with United Parcel Service(Ⅱ) 90

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 94

Ⅱ．Know-How 95

Unit 6 Transportation 96

Part Ⅰ In-Class ReadingPassage:Containerization 96

Case One:International Transport Conventions(Ⅰ) 104

Part Ⅱ After-Class ReadingCase Two:International Transport Conventions(Ⅱ) 110

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 111

Ⅱ．Know-How 113

Unit 7 Purchasing 114

Part Ⅰ In-Class ReadingPassage:Procurement Strategies 114

Case One:Implementing Integrated Supply Chain Management 123

Part Ⅱ After-Class ReadingCase Two:Braun Muscles in the Chinese Market 128

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 131

Ⅱ．Know-How 133

Unit 8 Marketing Channels 134

Part Ⅰ In-Class ReadingPassage:What is Channel Conflict? 134

Case One:Modern Book Distribution,Inc. 142

Part Ⅱ After-Class ReadingCase Two:Target Market 148

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 150

Ⅱ．Know-How 152

Unit 9 Distribution/Logistics Strategies 153

Part Ⅰ In-Class ReadingPassage:Distribution Strategies—International Distribution Channel Strategies 153

Case One:The ABC Catering Services Ltd. 160

Part Ⅱ After-Class ReadingCase Two:Exel Case—Technology Driven Shipping Solution for StorageTek 166

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 169

Ⅱ．Know-How 170

Unit 10 Third Party Logistics 171

Part Ⅰ In-Class ReadingPassage:Third Party Logistics 171

Case One:Cosfresh"Third Party Logistics" 178

Part Ⅱ After-Class ReadingCase Two:Third Party Logistics Operation of HAKARI 183

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 186

Ⅱ．Know-How 187

Unit 11 The Value of Information 188

Part Ⅰ In-Class ReadingPassage:The Value of Information 188

Case One:The Bullwhip Effect 196

Part Ⅱ After-Class ReadingCase Two:DANZAS'Principles of Logistics Information 201

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 203

Ⅱ．Know-How 204

Unit 12 International Issues in Supply Chain Management(Ⅰ) 205

Part Ⅰ In-Class ReadingPassage:Introduction to Supply Chain Management 205

Case One:Dell Computers:Using the Supply Chain to Compete(Ⅰ) 212

Part Ⅱ After-Class ReadingCase Two:Dell Computers:Using the Supply Chain to Compete(Ⅱ) 218

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 221

Ⅱ．Know-How 222

Unit 13 International Issues in Supply Chain Management(Ⅱ) 223

Part Ⅰ In-Class ReadingPassage:The Trend Towards Globalization in the Supply Chain 223

Case One:Nike:The Logistics Challenge of Global Business 230

Part Ⅱ After-Class ReadingCase Two:The Smart Car and the Virtual Supply Chain 236

Part Ⅲ Supplementary MaterialⅠ．Topic-related Words and Phrases 239

Ⅱ．Know-How 240

Unit 14 Strategic Alliances 241

Part Ⅰ In-Class ReadingPassage:Strategy Background 241

Case One:"Localized"Global Distribution 250

Part Ⅱ After-Class ReadingCase Two:Strategic Planning for International Marketing 255

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 259

Ⅱ．Know-How 260

Unit 15 Warehousing and Inventory Management 261

Part Ⅰ In-Class ReadingPassage:Warehousing and Storage 261

Case One:There is More to Site Selection Than Running the Right Models 268

Part Ⅱ After-Class ReadingCase Two:The Impact of Inventory Turnover on Inventory Carrying Costs 274

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 278

Ⅱ．Know-How 279

Unit 16 Customer Value and Supply Chain Management 280

Part Ⅰ In-Class ReadingPassage:In the Customer's Mind 280

Case One:Southwest Airlines 287

Part Ⅱ After-Class ReadingCase Two:Benetton:A Supply Chain Leader 295

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 298

Ⅱ．Know-How 300

Unit 17 Effective Logistics Configuration 301

Part Ⅰ In-Class ReadingPassage:Function of Logistics in Companies 301

Case One:Toys"R"Us versus eToys 309

Part Ⅱ After-Class ReadingCase Two:United Parcel Service 319

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 323

Ⅱ．Know-How 325

Unit 18 New Trends in Logistics 326

Part Ⅰ In-Class ReadingPassage:Forecasting 326

Case One:Logistics as a Source of Distinctive Competitive Advantage 332

Part Ⅱ After-Class ReadingCase Two:How DRPII Forecasts Demand:A Case History 337

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases 341

Ⅱ．Know-How 342

Key to Study and Practice 343

参考书目 384