工商管理英语教程 下PDF电子书下载
- 电子书积分:11 积分如何计算积分?
- 作 者:张初愚主编;张初愚,孙凯跃,王晓露编
- 出 版 社:西安:西安交通大学出版社
- 出版年份:2004
- ISBN:7560516181
- 页数:257 页
Contents 1
Unit 1 Forms of Business Enterprise 1
Additional Reading 12
Text-A Categorize a Company by Industry Sector 12
Text-B Mergers and Acquisitions 17
Unit 2 Operations Management 21
Additional Reading 30
Text-A OM Elements Part Ⅰ 30
Text-B OM Elements Part Ⅱ 34
Unit 3 The Role of Services in an Economy 39
Text-A Management Challenges 49
Additional Reading 49
Text-B Services and Quality 52
Unit 4 The World of Retailing 56
Additional Reading 67
Text-A Developing a Retail Strategy 67
Text-B Wholesaling 70
Unit 5 The Role of Marketing Research in Decision Making 75
Additional Reading 86
Text-A The Nature of Marketing 86
Text-B Deciding Whether to Conduct Marketing Research 88
Unit 6 Human Resource Management and Competitive Advantage 91
Text-A The Industrial Relations System 102
Additional Reading 102
Text-B How Does Our Industrial Relations System Operate? 104
Unit 7 Team Work(Part Ⅰ) 108
Additional Reading 121
Text-A Team Work (Part Ⅱ) 121
Text-B Team Work (Part Ⅲ) 126
Unit 8 Entrepreneurs:The Energizers of Small Business 131
Additional Reading 142
Text-A Characteristics of Entrepreneurs 142
Text-B The Small Business Failure Record and Causes of Business Failure 146
Unit 9 Business Ethics 150
Text-A Manifestations of Ethical Dilemmas 163
Additional Reading 163
Text-B Nike and Exploitation of Foreign Workers 167
Unit 10 The Job Interview 172
Additional Reading 183
Text-A The dos and don'ts of Interviewing 183
Text-B Preparing Your Resume 187
Appendix Ⅰ Reference Translation of the Main Texts 191
Appendix Ⅱ Key to the Exercises 223
Appendix Ⅲ Listening Tapescripts 231
Appendix Ⅳ Glossary 243
- 《高级英语阅读与听说教程》刘秀梅编著 2019
- 《管理信息系统习题集》郭晓军 2016
- 《看图自学吉他弹唱教程》陈飞编著 2019
- 《激光加工实训技能指导理实一体化教程 下》王秀军,徐永红主编;刘波,刘克生副主编 2017
- 《AutoCAD 2019 循序渐进教程》雷焕平,吴昌松,陈兴奎主编 2019
- 《少儿电子琴入门教程 双色图解版》灌木文化 2019
- 《MBA大师.2020年MBAMPAMPAcc管理类联考专用辅导教材 数学考点精讲》(中国)董璞 2019
- 《Photoshop CC 2018基础教程》温培利,付华编著 2019
- 《信息系统安全技术管理策略 信息安全经济学视角》赵柳榕著 2020
- 《剑桥国际英语写作教程 段落写作》(美)吉尔·辛格尔顿(Jill Shingleton)编著 2019