商务英语阅读与实务PDF电子书下载

Contents 3

Part One Business English Reading Comprehension 3

Unit One Restructuring Organizations 3

Unit Two Applying Management Science 15

Unit Three Non-export Entry Modes-Strategic Alliances 25

Unit Four Marketing Management 39

Unit Five Products and Branding in Brand Management 49

Unit Six Channels of Distribution 58

Unit Seven Differentiation:Win New Business with Less Effort 69

Unit Eight Financial Management 83

Unit Nine Electronic Commerce in the 21st Century 91

Unit Ten The WTO as the Multilateral Trading System 100

Part Two Business Affairs 123

Unit Eleven Business Letter-writing 123

Unit Twelve Business Negotiation 143

Unit Thirteen Payment 162

Unit Fourteen Shipment and Shipping Documents 171

参考书目 177